P&G has been values-based since its founding in 1837. The timeline illustrated below highlights sustainability progress over the last six decades.

1950s

1952
P&G establishes the Procter & Gamble Fund for the distribution of money to U.S. charities
1956
The first environmental safety publication is created at P&G measuring surfactants in rivers

1960s

1964
The P&G Environmental Water Quality Laboratory is established
Switch to biodegradable anionic surfactant LAS begins
1965
P&G publishes its tenth environmental safety paper to support new biodegradability test methods
1969
Instream biological monitoring program begins

1970s

1970
P&G implements its first manufacturing plant environmental audit
1971
P&G Safety and Regulatory is established as a separate entity from product development
The P&G Corporate Environmental Safety Department is formed
1973
Publication of the “Sturm Test,” the forerunner of the Ready Biodegradability Test
1977
P&G Environmental safety organization formed in Europe (Brussels)

1980s

1981
P&G co-founds the Society of Environmental Toxicology and Chemistry
1983
P&G produces its 100th peer-reviewed environmental publication
Debut of Triple Concentrate Downy, one of P&G’s first products to reduce packaging and water use
1987
P&G environmental stream facility begins operation
1989
P&G commits $20 million to assist the development of U.S. compost infrastructure

1990s

1990
P&G articulates its Company-wide environmental quality policy
1991
P&G helps define new field of Life Cycle Assessment
1992
P&G moves to elemental chlorine-free pulp for all of the Company’s paper products
United Nations World Environment Center Gold Medal recipient
1993
P&G commits to sustainable forestry for sourcing pulp
The first P&G Annual Global Environmental Report is produced
1995
P&G pioneers use of Life Cycle Assessment to design Municipal Solid Waste Management
1997
P&G develops Japan’s first environmental exposure model for consumer products
Developed the Geo-referenced Regional Exposure Assessment tool for European rivers
1999
P&G’s 500th peer-reviewed environmental publication is produced
P&G forms a corporate sustainability department and publishes an annual sustainability report

2000s

2000
P&G ranked as a Sector Leader in Dow Jones Sustainability Indexes (DJSI)
2001
FTSE4Good launched; P&G listed every year since inception
2002
Science-in-the-Box Public Web site launched
2003
Led the development of guidelines for flushable products published by The Water Environment Research Foundation (WERF)
2004
P&G creates the Children’s Safe Drinking Water program, using the unique PUR purification sachets
2005
Tide Coldwater and Ariel Cool Clean are introduced, promoting low-temperature washing
Downy Single Rinse introduced, offering water savings in critical regions
P&G awarded Stockholm Industry Water Prize for providing safe drinking water
P&G introduces its global corporate cause—Live, Learn and Thrive
2006
P&G is National Inventor of the Year for the design and development of PUR purification sachets
2007
P&G launches its new Sustainability Strategy and five-year goals
2X compacted liquid detergents debut in the U.S.
P&G recognized by EPA for Children’s Safe Drinking Water program
P&G awarded the Ron Brown Award for Corporate Leadership
2008
EPA awards P&G’s Cincinnati corporate headquarters with the Energy Star Certification
P&G receives the European Business Award honoring commitment to corporate sustainability
OECD adopts P&G’s laboratory biodegradation test series
P&G delivers the billionth liter of clean water in its Children’s Safe Drinking Water program