Latest Stories


22 January 2015



Wella Professional Elements: Inspired by the Strength and Beauty of Trees Consumers don’t want a trade-off between product performance and natural ingredients.It would not be surprising to learn that consumers want products that give them great-looking hair. But the Wella team is also learning important new insights like the fact that consumers want products that are free of sulfates, parabens and artificial colorants AND that give them great-looking hair. They don’t want a trade-off between product performance and natural ingredients.


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Pampers Celebrates the Amazing Journey of Firsts From one corner of the globe to another, Pampers understands there is nothing more joyful or rewarding than the precious first-time moments that babies and their parents experience together. As the world’s leading diaper brand and the first diaper brand used by millions of babies, Pampers is proud to be part of the journey of firsts for families around the world every day.


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P&G Unveils Latest Innovations in Fabric Care Based on Cognitive Science World’s leading experts gather in NYC to discuss the changing face of fashion and fabric care and examine the emotional and unconscious relationships people have with their clothes. The worlds of fabric and fashion came together in various dimensions for the senses today as P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for its consumers.


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