P&G and Shiksha: Increasing Access to Education in India
India has the world’s largest population of uneducated children, with nearly half of all children there not attending school. The Shiksha program (Shiksha - Hindi for "Education") is dedicated to fighting that trend, helping to provide access to education for more children.
P&G India’s flagship Corporate Social Responsibility Program, Shiksha, is an integral part of P&G’s global corporate cause—Live, Learn and Thrive, which currently reaches out to over 50 million children annually. The program funds NGO efforts to address the underlying causes of poor access to education, such as poverty, health issues, and access to immunization. In cases where schools don’t exist, the program also funds their construction.
Now in its 8th year, Shiksha has enabled over 385,000 lesser-privileged children to access good, quality education by supporting the sustainable and tangible assets of schools. Shiksha has built and/or supported over 200 schools by interventions such as reactivating defunct government schools, building new schools or enhancing education infrastructure at existing schools.
In India, over half of all children don’t attend school, especially in small villages like Bhoipali. But the Shiksha program, sponsored by P&G, gives children there the education and confidence they deserve.
The program funds NGO efforts to address the underlying causes of poor access to education, such as poverty, health issues, and access to immunization. In cases where schools don’t exist, the program also funds their construction.
Each time a consumer buys a large pack of participating P&G brands in India during Shiksha program months, part of the proceeds are donated toward enabling underprivileged children on the path to education.
Shiksha owes its success to the commitment of P&G employees and the support of our partners and stakeholders. P&G employees volunteer their time and effort towards the program and are engaged with the initiative at several levels.