Disaster Relief at P&G
P&G’s commitment to help rebuild lives after widespread disasters is a natural expression of our Purpose to improve lives. Through our people, our products and our partners, we rely on our strengths and our disciplined process to ensure that all of our efforts—both immediate and long-term—are making a meaningful difference.
Our global disaster response approach focuses on responding quickly and effectively. Within hours, we are also in contact with government agencies and our humanitarian partners to understand the scope and impact of the crisis, and how best to respond. Our first concern is for the safety and welfare of our employees. Once we are sure of their safety, we work with our partners to bring relief to communities impacted by the disaster.
One immediate way we often help is to provide P&G Purifier of Water packets. Natural disasters can leave places that typically have safe drinking water suddenly without it. These packets transform dirty, unsafe water into clean drinking water in 30 minutes, so they can be very useful in times of crisis. We have worked closely with several of our partners to deploy P&G packets around the world, making them available when needed.
In addition to cash donations, we often provide products and in the event of large scale disasters, we have developed mobile relief units to provide products and services directly to those in the most highly impacted areas. From our soap and personal hygiene products to our laundry, diaper and cleaning products, our brands can help restore a sense of normalcy to the disrupted lives of those caught in the aftermath of a disaster.
P&G’s Recent Disaster Response Efforts
Responding to Hurricane Isaac
When Hurricane Isaac hit, massive flooding and devastation impacted several communities around New Orleans, Louisiana. To help these communities recover, P&G sent mobile relief units including Tide Loads of Hope, the Duracell Rapid Responder, the new P&G Mobile Relief Center and Charmin restrooms to LaPlace, LA. Our combined efforts in one location helped provide some comforts of home and a place for residents to begin to rebuild their lives. Residents could drop off their laundry; receive batteries; use showers and restrooms; and receive personal care kits including everyday essentials such as Always, Secret, Pantene, OralB, Crest, Ivory, Tide, Duracell, Gillette, Old Spice, Head & Shoulders, Pampers, Aussie, Mr. Clean, Febreze, Swiffer and Charmin.
P&G’s Purifier of Water packets provide Relief to West Africa
In the Sahel region of West Africa drought and famine continue to threaten the lives of millions of people – including over one million children. To respond to this drought, P&G is working with its emergency relief partners to distribute nearly 35 million P&G water purification packets which will provide enough clean drinking water for more than 2.3 million people in 7 countries. With more than 350 million liters of clean drinking water shared, this is the largest single response to date for the P&G Children’s Safe Drinking Program (CSDW) that began in 2004 responding to the South East Asia tsunami and has now provided a total of 5 billion liters of clean drinking water.