Disaster Relief at P&G
Providing everyday basics in times of disaster
P&G is committed to helping rebuild lives after widespread disasters by providing the comforts of home that people need or have come to count on. Through our people, our products and our partners, we rely on our strengths and our disciplined process to ensure that all of our efforts — both immediate and long-term — are making a meaningful difference.
Our global disaster response approach focuses on responding quickly and effectively. Within hours, we are in contact with government agencies and our humanitarian partners to understand the scope and impact of the crisis, and how best to respond. Our first concern is for the safety and welfare of our employees. Once we are sure of their safety, we work with our partners to bring relief to communities impacted by the disaster.
One immediate way we often help is to provide P&G Purifier of Water packets. Natural disasters can leave places that typically have safe drinking water suddenly without it. These packets transform dirty, unsafe water into clean drinking water in 30 minutes, so they can be very useful in times of crisis. We have worked closely with several of our partners to deploy P&G packets around the world, making them available when needed.
In addition to cash donations, we often provide products, and in the event of large-scale disasters, we have developed mobile relief units to provide products and services directly to those in the most highly impacted areas. From our soap and personal hygiene products to our laundry, diaper and cleaning products, our brands can help restore a sense of normalcy to the disrupted lives of those caught in the aftermath of a disaster.
P&G’s Response to Disasters
- October 2012 – Hurricane Sandy was the most destructive hurricane of the 2012 Atlantic season, hitting the Northeastern United States. P&G responded with one of our longest deployments to date, sending the Duracell Rapid Responder, Tide Loads of Hope, and donating more than 20 truckloads of products like Charmin, Bounty, Mr. Clean, Dawn and Pampers.
- October 2012 – To respond to the Assam Floods in India, P&G donated products such as Whisper, Tide, Pantene, Head & Shoulders and Vicks through our partner, Save the Children.
- November 2012 – A magnitude 7.4 earthquake shook Guatemala, causing major damage across several communities. P&G donated $180,000 in feminine, baby and family care products.
- May 2013 – An EF-5 Tornado struck Moore, OK, killing 24 and injuring more than 300 people with a 17-mile wide path of destruction. P&G, along with our Bounty, Pampers, and Charmin brands responded with household items and nearly 5,000 personal care kits for displaced victims and 1,300 quilts from the Downy supported Quilts for Kids program.
Duracell Power Relief
The Duracell Power Relief program brings reliable power to communities affected by disasters. Trailers, trucks, and stationary units allow victims of natural disasters to recharge, reconnect, and recover by providing the power they need to stay safe and connected with friends and family.
Duracell is ready to deploy relief at a moment’s notice. The Rapid Responder is capable of delivering over one ton of batteries and one thousand hours of power to remote locations. At each location, people have access to ‘charging lockers’ for mobile devices, computers, WiFi and a battery distribution center to help them stay powered-up when they need it most.
Tide Loads of Hope
In times of disaster, people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. As we’ve learned, sometimes even the littlest things can make a big, big difference.