About P&G’s use of Cookies

The P&G family of brands and trusted third parties provide a variety of services on our websites using cookies. We place cookies on your device in order to provide you with rich personalized access to essential services as well as provide other services we believe will enhance your visit.

Per Directive 2009/136/EC of the European Parliament and of the Council, we may require a visitor to a P&G site to explicitly provide their choice regarding the use of cookies on that site. Providing explicit choice is driven by the implementation of this directive in each EU country. While compliance is directed to residents of the specific EU country, on sites that require explicit consent to cookies any visitor to these P&G sites will need to respond to the cookie prompt.

What is a Cookie?

Cookies are small files placed on your computer or device by a website or mobile application. The cookie has a unique ID assigned to your device, but does not contain any of your personal information like name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return. To see how P&G uses cookies to provide you with information and services, see below.

Cookies On Our Websites:

Operational cookies:
We use cookies to provide services on our websites. These services include user log-in, managing the items in your Shopping Carts, setting language preferences and security protection. These cookies are essential to the operation of the site.

Non-Operational Cookies / Other Technologies
We also use cookies to provide other services or to help us improve our products and services. This includes giving you the opportunity to provide ratings and reviews about our products and services, order free samples and print money-off coupons, link to Social Media sites, and set controls for audio and video players. Information we collect through cookies allows us to tailor communications with you based on your interests.

Some cookies provide us statistics about the number of visitors and the web pages viewed. This information helps us to design more useful content for you. You may refuse cookies, but this may limit your use of the site and its various features, and reduces our ability to improve our products and services and provide engaging content.

Interest Based Advertising (IBA) Cookies
We also collect information through IBA Cookies to serve interest-based ads according to certain general interest categories or segments that we have inferred based on information such as:

  • The web pages you view and links you click on P&G websites and other websites you visit.
  • The P&G brand emails you view and links you click from within the email.
  • Demographic data.
  • Offline and online purchase data.

We have designed our interest-based advertising systems to deliver Interest-Based ads to you based only on data that does not personally identify you.

Learn more about how P&G uses cookies and other technologies in our Global Consumer Privacy Policy.

We Respect your Privacy

Your Choices regarding receipt of interest-based advertising on websites:

You can prevent your receipt of interest-based advertising on websites by deleting and declining cookies in your web browser(s). You can read more about cookies at http://www.allaboutcookies.org/cookies/.

If you don’t want us to place non-operational cookies on your device, you can refuse.
Note: Refusing Interest Based Advertising cookies does not mean you won’t see any online ads. It just means that your ads for P&G products won’t be based on your interests. You may still receive interest based ads from other companies – where you have not opted out of their cookies.

P&G adheres to the IAB Europe Framework for Online Behavioural Advertising and the Directive 2009/136/EC of the European Parliament.

Date Last Modified: This document was updated April 2014.

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