P&G Innovations
P&G tops annual Pacesetters list recognizing most successful CPG launches of 2011.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Bruce Brown, Chief Technology Officer, discusses how listening to consumers inspires innovation for the way everyday life is lived.
Watch the VideoBeauty & Grooming
Pantene Expert Collection
Added 03 Oct 2012Products in Pantene's Expert Collection’s two lines – AgeDefy and Advanced+ Keratin Repair – use Pantene’s most advanced technologies and ingredients to help women experience healthy hair with luster, bounce and damage repair.
Braun CoolTec
Added 27 Sep 2012The cutting-edge Braun CoolTec is the world's first dry shaver with an integrated cooling bar, putting skin irritation while shaving, on ice.
Gillette Venus Naked Skin
Added 25 Jul 2012Gillette Venus Naked Skin, designed by Braun, is a professional-quality intense pulsed light hair removal device that allows women to safely achieve beautiful, longer-lasting smooth skin at home.
Gillette Venus & Olay Razor
Added 25 Apr 2012Gillette Venus' five-blade technology shaves close while shave gel bars with Olay skin conditioners help lock in skin's moisture for less dryness.
Tampax and Always Radiant
Added 25 Apr 2012The Radiant Collection from Tampax and Always is P&G Fem Care's first cross-category initiative that provides women with one premium brand experience to meet all their Fem Care needs.
Oral-B Pro Expert
Added 25 Apr 2012Oral-B Pro Expert is being introduced in several new countries, bringing the exceptional oral care benefits of this scientifically advanced formulation to people in Europe, Africa, & South America.
Crest & Oral-B Pro-Health Clinical
Added 23 Mar 2012Crest & Oral-B Pro-Health Clinical provides clinical protection for a healthy mouth by reducing plaque and helping prevent it from coming back.
SK-II Men Facial Treatment Essence
Added 08 Mar 2012P&G enters the prestige male skincare category in Hong Kong and Taiwan with SK-II Men Facial Treatment Essence, a product designed to revitalize men's skin, making it look clearer and more vibrant in just 14 days.
Crest Glamorous White
Added 01 Mar 2012Crest 3D White Glamorous White Toothpaste and Intensive Professional Effects Whitestrips are the latest, ground-breaking products to be added to the Crest 3D White family.
head & shoulders Fresh & Clean
Added 25 Jan 2012The h&s Fresh & Clean collection builds on over 50 years of scientific research and the updated technology adds a longer-lasting fresh and clean feeling to h&s' outstanding anti-dandruff benefits and care for the scalp.
Gillette Fusion ProGlide Styler
Added 18 Jan 2012The Gillette Fusion ProGlide Styler is a new, precision 3-in-1 styling tool to serve the increasing number of men who trim and style their facial hair.
Gillette Fusion ProGlide & ProGlide Power
Added 12 Jan 2012The resigned pack for the Gillette Fusion ProGlide uses less plastic than the originally launched Fusion, while delivering the same performance and benefits for consumers as its predecessor Fusion.
Olay Professional Pro-X Clear
Added 27 Jun 2011Olay Professional Pro-X Clear is a professionally designed, total skin care solution for adults to help bring acne under control for consistently clear skin.
Olay Hair Removal Duo
Added 27 Jun 2011Olay Smooth Finish Facial Hair Removal Duo is a specially formulated two-step system that gently yet effectively removes fine to medium unwanted facial hair.
Herbal Essences
Added 09 Mar 2011Herbal Essences is introducing new formulas in some of their collections that contain water-activated silkening ingredients to give women soft and shiny hair after just one shower.
Olay Body Care Collections
Added 03 Mar 2011The Olay Body Care Collections pamper the experiential consumer with scent experiences, offering her choices and convenience at half the price of specialty.
Natural Instincts Week 2 Color Refresher
Added 09 Feb 2011Natural Instincts Week 2 Color Refresher helps beauty-conscious women fight color fade with a boost of radiant color two weeks after coloring when color fade is most noticeable.
Wella Professionals Care
Added 02 Feb 2011Wella Care Professionals builds on its role as a global leader in salon hair color by bringing to salons a hair care line that works in tandem with its color products.
Naturella Brazil
Added 21 Jan 2011Naturella Feminine care is increasing its global footprint with a launch into Brazil to satisfy the needs of a significant segment of women who are seeking skin care benefits in addition to protection.
head & shoulders Brazil
Added 21 Jan 2011With the launch in Brazil, head & shoulders is increasing its global footprint and providing more consumers a wide range of shampoos and conditions that provide outstanding dandruff performance from the first wash.
Olay Brazil
Added 21 Jan 2011Olay has launched in Brazil making the beauty care products available to nearly 100 million Brazilian women providing advanced, affordable skin care in a country where beauty care is an important ritual.
Crest 3D White 2 Hour Express Whitestrips
Added 12 Jan 2011Crest 3D White 2 Hour Express Whitestrips deliver teeth that are noticeably whiter for up to three months after just one 2-hour treatment.
Secret Natural Minerals
Added 07 Jan 2011Secret Natural Mineral Collection is the brand’s first antiperspirant/deodorant that effectively fights wetness while providing naturally derived odor protection.
Olay Professional Pro-X Advanced Cleaning System
Added 09 Dec 2010The Olay Professional Pro-X Advanced Cleaning System is an innovative, professionally designed facial cleansing system that gently exfoliates to reveal brighter, smoother skin with each use.
Nice ‘n Easy Color Blend Foam
Added 01 Dec 2010Nice ‘n Easy is introducing a new foam hair color, an innovation that provides permanent dimension hair color in an easy-to-apply and control foam.
Download Nice ‘n Easy Color Blend Foam (PDF, 1.2MB)
Crest Pro-Health Complete Rinse
Added 12 Nov 2010This new addition to the Crest Pro-Health family enables Crest to better serve consumers with a fluoridated rinse that does not contain alcohol.
Pro-Health For Me
Added 28 Oct 2010Crest and Oral-B have introduced Pro-Health For Me, the first and only complete collection of oral care products for kids 8 and up.
Wella Kolestint
Added 01 Oct 2010Wella Kolestint is being introduced in India, designed to deliver outstanding hair color for beauty-conscious Indian women.
Gillette Guard
Added 01 Oct 2010Gillette Guard is a breakthrough new shaving system designed for a safe and affordable shave for men in India.
Pro-Expert All in One
Added 03 Sep 2010Pro-Expert All in One toothpastes and brushes will bring a new level of clean teeth and healthy mouths to consumers in Europe, Middle East and Africa.
Gucci Guilty
Added 02 Sep 2010A fragrance for modern-minded consumers who appreciate being noticed for their cool appeal.
Crest Clinical
Added 12 Aug 2010The Crest Clinical line of products is for people who suffer from tooth sensitivity or gingivitis.
Old Spice “Smell Like a Man, Man”
Added 05 Aug 2010The “Smell Like a Man, Man” campaign features the handsome, witty and chisel-chested Old Spice Guy and has quickly become a viral video sensation.
Crest Pro-Health Sensitive Shield
Added 31 Mar 2010Crest Pro-Health Sensitive Shield products offer sensitivity protection plus comprehensive oral health benefits.
Olay Professional Pro-X Intensive Wrinkle Protocol
Added 16 Feb 2010Olay ProX Intensive Wrinkle Protocol was shown to reduce the appearance of wrinkles as well as the leading gold standard prescription regimen.
Fekkai Advanced
Added 16 Feb 2010The Fekkai Advanced collection delivers salon-proven results through a blending of luxury and science.
Venus
Added 16 Feb 2010Venus is launching new solutions to meet the shaving needs of women, including the introduction of its first 5-blade disposable razor.
h&s Hair & Scalp
Added 16 Feb 2010Breakthrough shampoo, conditioner, treatment and specialized scalp spa cream was designed for a rejuvenating hair and scalp experience.
Oral-B Pro-Saude
Added 16 Feb 2010In Brazil, P&G is bringing consumers the best oral care technologies in the world through a full range of products.
Crest 3D White
Added 16 Feb 2010This collection of revolutionary tooth whitening products provides dramatic, noticeable whitening results for a smile that makes heads turn.
Naturella®
Added 16 Feb 2010We are now offering the best Naturella pad ever—improved protection, superior skin care and a better sensorial experience.
Household Care
Ariel with Micro Boosters
Added 27 Jun 2011Ariel with Micro Boosters utilizes innovative 3D technology to help consumers in developing markets enjoy a deeper level of clean in their laundry.
Pampers Prints
Added 23 May 2011Pampers Limited Edition Prints deliver Pampers’ trusted wetness protection and comfort for baby, while introducing stylish design for little trendsetters.
Pampers Cruisers
Added 04 May 2011Inspired by babies and moms, Pampers Cruisers with three-way fit have been enhanced with a longer absorbent area and new soft quilted backsheet.
Tide PODS
Added 26 Apr 2011P&G's first multi-chambered laundry detergent, Tide PODS, adds a whole new dimension to laundry with an innovative look, feel and performance.
Downy Unstopables
Added 26 Apr 2011With new Downy Unstopables in-wash scent booster, consumers can now satisfy their cravings from an amped-up scent experience.
Ariel Touch of Lenor fresh
Added 03 Mar 2011Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash.
Pampers Premium Care
Added 11 Jan 2011Pampers Premium Care with Dry Max core is bringing our driest diaper ever to moms and babies in Central & Eastern Europe, Middle East & Africa.
Ultra Era
Added 14 Dec 2010New Ultra Era powder detergent was developed for the value-conscious consumer interested in stain fighting performance at a great price.
Tide/Vizir + Lenor scent touch
Added 23 Nov 2010Tide + Lenor scent touch and Vizir + Lenor scent touch bring a new scent focus to the brand that appeals to increasing consumer interest in freshness while delivering the same trusted performance in the Balkan region.
Tide Professional Whiteness Enhancer
Added 29 Oct 2010Tide Professional Whiteness Enhancer brings Tide Innovation to the underserved professional laundry market and delivers 1.5 times whiter linens in a single cycle.
Lenor in Israel
Added 01 Oct 2010Lenor has successfully expanded its market presence and Israeli consumers are now treating their clothing to exceptional softness and freshness.
Compacted Powder Laundry Detergent
Added 02 Sep 2010P&G Fabric Care is providing compacted powder laundry detergents that meet key consumer needs and have a meaningful impact on the environment.
Febreze Air Effects
Added 17 Aug 2010Febreze Air Effects is expanding into the scent-focused Latin American market to solve consumers’ common frustrations about air care.
Gain Dishwashing Liquid
Added 04 Aug 2010Gain is adding its delightful scent experiences to a variety of products, including new Gain Dishwashing Liquid.
Lenor
Added 04 Aug 2010New Lenor provides a heavenly softness, combining traditional softness with an action that provides a “spa” treatment for fibers.
Febreze Set & Refresh
Added 19 Jul 2010Febreze Set & Refresh provides continuous long-lasting freshness and odor elimination without the use of plugs or batteries.
Tide Naturals
Added 19 Jul 2010Tide Naturals meets the mildness and value needs of Indian consumers while delivering great cleaning and whitening efficacy
Swiffer
Added 14 Jul 2010Swiffer is totally reinventing its product line-up with cleaning tools fully assembled and ready to use right out of the box.
Ultra Downy April Fresh
Added 12 Jul 2010With just one wash,Ultra Downy®April Fresh fabric softener provides an entire week of motion-activated freshness, allowing consumers to enjoy the “clean sheet day” experience for seven whole days.
Ambi Pur Acquisition
Added 06 Jul 2010With this acquisition P&G becomes the #2 Air Care Company in the world and Febreze/Ambi Pur becomes P&G’s newest Billion Dollar Brand.
Eukanuba
Added 13 Apr 2010Eukanuba is launching more consumer intuitive packaging, new product offerings, and a better shopping experience.
Charmin
Added 07 Apr 2010Charmin bathroom tissue is introducing a number of new improvements across its entire line.
Pampers Swaddlers and Cruisers with Dry Max
Added 16 Feb 2010Pampers Dry Max are the biggest innovation for Pampers in 25 years. Now 20% thinner, this is Pampers’ driest diaper ever.
Bounty
Added 16 Feb 2010With improvements in Bounty paper towels and napkins, the new Bounty line focuses a whole new way on “clean.”
Ariel with Actilift™
Added 16 Feb 2010Ariel with Actilift is the first detergent designed to help prevent stains from setting in. With over 26 patents, it is one of our most protected laundry innovations.
Ariel/Dash Stain Remover™
Added 16 Feb 2010Ariel introduces a new range of in-wash booster and pre-treater products created to effectively remove fresh and dried stains in the wash.
Pampers Underjams
Added 16 Feb 2010Underjams are an extension to the premium line of Pampers designed to fit like underwear, and less like diapers.
Commercial & Business
Have You Tried This Yet?
Added 02 Nov 2010The Have You Tried This Yet? campaign encourages shoppers to try P&G’s most innovative products by providing them straightforward solutions for everyday issues.
Connect+Develop
Added 27 Oct 2010P&G is accelerating innovation collaboration by setting two new goals for its C+D program.
NFL Sponsorship
Added 04 Aug 2010P&G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign to engage consumers, build loyalty and drive purchases.
IOC Partnership
Added 28 Jul 2010P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.
The Jensen Project
Added 14 Jul 2010P&G and Walmart are bringing back Family Movie Night with the premier of the made-for-TV movie: “The Jensen Project.”
eStore
Added 28 May 2010The eStore is a premier online retail site that offers new and better ways to shop online for household, beauty and grooming products.
Symphony IRI Group Outstanding Achievement in Innovation Award
Added 05 Apr 2010SymphonyIRI Group recognizes P&G in its annual Pacesetters list and with the Outstanding Achievement in Innovation award.
Commercial & Business
Denotes products developed through Connect+Develop, P&G’s open innovation strategy.
Denotes Future Friendly products designed to save water, save energy or reduce waste.
Touching lives, improving life. P&G™