P&G Innovations
An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Bruce Brown, Chief Technology Officer, discusses how listening to consumers inspires innovation for the way everyday life is lived.
Watch the VideoBeauty & Grooming
Secret Clinical Strength Stress Response
Added 19 Mar 2013Secret Clinical Strength Stress Response is uniquely formulated to be 4x more effective at protecting against stress-induced underarm wetness than the wetness protection required of an ordinary antiperspirant.
Gillette Sensitive
Added 07 Mar 2013The Gillette Sensitive portfolio combines outstanding shaving performance and comfort to address the significant unmet need of 70% of men who say they have sensitive skin.
Gillette Venus
Added 07 Mar 2013Gillette Venus is expanding into Latin America. This expansion makes the entire Venus portfolio available to the approximately 144 million Latin American women who shave to remove hair.
Olay Regenerist Micro-Sculpting Eye & Lash Duo
Added 24 Jan 2013Olay Regenerist Micro-Sculpting Eye & Lash Duo is the first eye cream and lash serum product with a dual applicator designed to provide a 360˚ eye care solution treating lids, lines and lashes for a total eye transformation.
Gucci Guilty Black
Added 24 Jan 2013Gucci Guilty Black is the newest chapter of the successful Gucci Guilty fragrance franchise, created specifically to attract to a younger, more daring audience to the Gucci brand.
Oral-B Deep Sweep Power Brush
Added 24 Jan 2013The breakthrough Oral-B® Professional™ Series Deep Sweep™ rechargeable power toothbrushes feature new TRIACTION motion that sweeps deep between teeth and along the gum line for a thorough clean.
Olay Fresh Effects
Added 12 Jan 2013The first Olay Boutique created specifically for the postacne/pre-anti-aging segment of women who want simple but
effective skincare that keeps their skin looking and feeling fresh.
Vidal Sassoon Pro Series
Added 08 Jan 2013Perfected by experts, Vidal Sassoon Pro Series introduces a full line-up of products that help women easily care for and maintain beautiful hair at home at an affordable price.
Wella Illumina Color
Added 01 Nov 2012Available exclusively through salon professionals, new ILLUMINA Color provides a premium experience, delivering luminous, younger-looking hair.
Gucci Premiere
Added 31 Oct 2012Gucci Première, a new Eau de Parfum that evokes the timeless glamour of Hollywood, was created to appeal to the most demanding luxury customers.
Olay Total Effects CC Tone Correcting UV Moisturizers
Added 25 Oct 2012Olay Total Effects CC Tone Correcting UV Moisturizers are the first-ever mass market line of CC (Color & Correction) products in North America, building on an emerging beauty trend that originated in Asia.
Dolce & Gabbana Pour Femme
Added 17 Oct 2012The launch of Dolce & Gabbana Pour Femme builds on the allure of this upscale brand by introducing a completely new feminine fragrance while recapturing the success of the original male fragrance.
Household Care
Ariel Pods
Added 24 Apr 2013Ariel PODS new three-chamber liquid unit dose pod builds on Ariel’s heritage of delivering superior cleaning with breakthrough technology and expands on the successful launch of Tide PODS technology in the U.S.
Febreze Stick & Refresh
Added 24 Jan 2013Febreze Stick&Refresh is the only product of its kind, with innovative technology that slowly releases scented oils without the use of plugs or batteries to eliminate odors and provide long-lasting freshness.
Cascade Platinum
Added 24 Jan 2013Cascade Platinum achieves a clean so powerful it helps keep the dishwasher sparkling while delivering a variety of dish care benefits.
Bounty Dura Towel
Added 24 Jan 2013Bounty DuraTowel is designed with more fibers that hold together even when wet and cleans like a cloth to tackle the toughest projects.
Prilosec Wildberry
Added 31 Oct 2012Prilosec OTC Wildberry is the first flavor-coated, 24-hour pill for the treatment of frequent heartburn.
Vicks Ceemea Hero
Added 18 Sep 2012For the first time, Procter & Gamble is expanding Personal Health Care into Russia, Poland, Czech Republic and Hungary, harnessing the strengths of PGT Healthcare to grow the Vicks franchise.
Swiffer WetJet Extra Power Pad
Added 27 Aug 2012The new Swiffer WetJet Extra Power Pad with the scrubbing power of Mr. Clean Magic Eraser powers through up to two times more dried-on dirt and grime with less effort than a mop and bucket.
Vicks ZzzQuil
Added 13 Jul 2012Vicks ZzzQuil is a non-habit forming sleep-aid from the makers of Vicks NyQuil that helps provide a good night's sleep.
Duracell Duralock
Added 05 Jun 2012Duracell's new Duralock Power Preserve Technology guarantees 10 years of power preservation in every Duracell alkaline battery when properly stored.
Bounty
Added 28 Mar 2012Bounty Paper Towels has completed the biggest initiative in its history with a breakthrough in papermaking technology designed to delight customers with outstanding performance and value.
Febreze Car Vent Clip
Added 12 Jan 2012Febreze Car Vent Clip delivers the long-unfilled promise of car air fresheners by leveraging Febreze's proven experience in scent technology.
Cascade
Added 29 Sep 2011Cascade Complete Pacs give consumers the power to say goodbye to pre-washing and pre-soaking by optimizing the dishwashing cycle to deliver consistently clean dishes. Each powerful pac combines the best of powder and gel to conquer tough food cleaning and greasy messes.
Commercial & Business
IRI Pacesetters 2012
Added 26 Apr 2013An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012 on IRI’s New Product Pacesetters™ list for nonfood products.
Gillette Football Club
Added 05 Dec 2012The Gillette Football Club provides fans with a complete football experience on YouTube, with high-quality videos of goals and highlights and curated, customized content.
Tide Dry Cleaners
Added 27 Aug 2012These free-standing Tide Dry Cleaners are an innovative extension to one of our iconic brands that enhances the dry cleaning experience through superb cleaning technologies, exceptional customer services, and a unique customer rewards program.
P&G Olympic Games Campaign In Developing Markets
Added 07 Jun 2012The Thank You, Mom campaign will execute customized programs in partnership with key retailers and distribution channels in developing countries.
P&G U.S. Olympic Games Campaign
Added 01 Jun 201228 world-class U.S. Olympic and Paralympic hopefuls sponsored by P&G will represent 13 iconic P&G brands and the broader "P&G" brand.
P&G Global Olympic Games Campaign
Added 31 May 2012P&G's partnership with the Olympic Movement is the Company's most far-reaching partnership, leveraging its global reach in more than 180 counters, and spanning the next five Olympic Games.
SymphonyIRI Pacesetters
Added 01 May 2012P&G continued its long history of innovation leadership, launching three of the top 10 most successful new products of 2011.
Signal P&G
Added 07 Mar 2012P&G and Federated Media will host Signal P&G: Integrating Brands in a Digital Age, an event dedicated to sparking innovation and renewing excitement about brand building in the digital space.
The Clay Street Project
Added 11 Nov 2011The clay street project is an innovative resource for breakthrough thinking at Procter & Gamble that taps into P&G's greatest asset – its people.
About The Loft Approach
Added 06 Sep 2011To creatively build innovative brands that delight and connect with consumers, P&G has begun to use Lofts, an immersive, multi-sensorial experience based on classic storytelling that helps P&G teams solve unique problems, look at a new future and create new products. An integral part of the Design Innovation process, Lofts are meant to be provocative and to challenge current thinking or paradigms by approaching problems and topics from an unexpected angle.
Business Sphere
Added 22 Aug 2011P&G's groundbreaking Business Sphere environment and Business Sufficiency analytic models enable the Company to be rapidly responsive to changes in the marketplace and uncover new opportunities to improve the lives of consumers.
Product of the Year
Added 27 Jun 2011Consumers around the globe chose 22 P&G products to be honored with Product of the Year Awards for 2011. These awards represent the world's largest consumer-voted distinction for product innovation.
Commercial & Business
Denotes products developed through Connect+Develop, P&G’s open innovation strategy.
Denotes Future Friendly products designed to save water, save energy or reduce waste.
Touching lives, improving life. P&G™