Procter & Gamble brands earned five of the top 10 spots on the IRI New Product Pacesetters™ ranking of the most successful non-food product launches of 2014.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
North America Baby CareAdded 31 Aug 2015
P&G North America Baby Care continues to improve its line-up with innovations to Pampers Cruisers, Pampers Swaddlers and Luvs diapers.
Crest 3D White Brilliance 2 StepAdded 31 Aug 2015
New Crest 3D White Brilliance 2 Step is an advanced cleansing and whitening system that takes smiles to the height of white.
Unstopables CollectionAdded 06 May 2015
Unstopables is a new, crave-worthy collection of five luxury home and fabric care products with sophisticated scents that deliver rich, long-lasting and enveloping sensorial experiences to elevate the every day.
Downy® Fresh ProtectAdded 06 May 2015
New Downy® Fresh Protect provides powerful, 24-hour odor protection that keeps fabrics smelling fresh all day, even for the most active individuals.
Crest Pro-Health [HD]Added 17 Apr 2015
Crest’s biggest breakthrough in toothpaste since fluoride, Crest Pro-Health [HD] is formulated for deep cleaning and advanced whitening that goes beyond normal toothpaste with just two minutes of daily brushing.
Tide® HE Turbo™ CleanAdded 17 Apr 2015
New Tide® HE Turbo™ Clean is a breakthrough line of detergents offering the most advanced Tide formula, designed to deliver an outstanding clean from High Efficiency washers.
Venus SwirlAdded 17 Apr 2015
Gillette has introduced Venus Swirl, the razor that sets a new standard in shaving by contouring to tricky areas for flawless skin.
Vidal Sassoon Salonist™Added 17 Apr 2015
New Vidal Sassoon Salonist™ is a revolutionary at-home hair colour system inspired by Sassoon’s colour artistry that gives women the tools and techniques to elevate their home hair colour by treating roots and lengths separately.
Bounty with DawnAdded 17 Apr 2015
New Bounty with Dawn is a specially designed 2-in-1 cleaning product that simplifies clean-ups by infusing the cleaning power of Dawn right into an ultra-durable Bounty paper towel.
Head & Shoulders Instant Relief CollectionAdded 17 Apr 2015
The new Head & Shoulders Instant Relief Collection is designed to provide cooling symptom relief in a snap.
Olay Regenerist Luminous CollectionAdded 09 Feb 2015
The Olay Regenerist Luminous Collection has added two new products to its skincare line, developed to help women reveal pearlescent skin that glows
Wella Professionals ElementsAdded 12 Jan 2015
New Wella Professionals Elements are the first Wella Professionals range of care products free of sulfates, parabens and artificial colorants, and that provide up to ten times more keratin protection* for renewed hair vitality.
Gillette Shave ClubAdded 15 Jul 2015
The Gillette Shave Club offers guys a new way to connect with the Gillette brand.
IRI Pacesetters 2014Added 06 May 2015
Innovative new products earned Procter & Gamble five of the top 10 spots in the IRI New Product Pacesetters™ ranking of the most successful non-food product launches of 2014.
Singapore Innovation CenterAdded 22 May 2014
The opening of the Singapore Innovation Center (SgIC) at Biopolis underscores Procter & Gamble’s commitment to deliver superior value by creating consumer-centric innovations for the 4.8 billion consumers P&G serves worldwide.
IRI Pacesetters 2013Added 15 Apr 2014
Procter & Gamble was the big winner in IRI’s 2013 New Product Pacesetters™ analysis, launching seven of the top 10 most successful non-food products of the year.
P&G Sochi Olympic Games CampaignAdded 16 Jan 2014
P&G again honors the moms of Olympics athletes and moms everywhere who go the extra mile to raise good kids with the launch of the Thank You Mom campaign.
IRI Pacesetters 2012Added 26 Apr 2013
An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012 on IRI’s New Product Pacesetters™ list for nonfood products.
Gillette Football ClubAdded 05 Dec 2012
The Gillette Football Club provides fans with a complete football experience on YouTube, with high-quality videos of goals and highlights and curated, customized content.
Tide Dry CleanersAdded 27 Aug 2012
These free-standing Tide Dry Cleaners are an innovative extension to one of our iconic brands that enhances the dry cleaning experience through superb cleaning technologies, exceptional customer services, and a unique customer rewards program.
P&G Olympic Games Campaign In Developing MarketsAdded 07 Jun 2012
The Thank You, Mom campaign will execute customized programs in partnership with key retailers and distribution channels in developing countries.
P&G U.S. Olympic Games CampaignAdded 01 Jun 2012
28 world-class U.S. Olympic and Paralympic hopefuls sponsored by P&G will represent 13 iconic P&G brands and the broader "P&G" brand.
P&G Global Olympic Games CampaignAdded 31 May 2012
P&G's partnership with the Olympic Movement is the Company's most far-reaching partnership, leveraging its global reach in more than 180 counters, and spanning the next five Olympic Games.
SymphonyIRI PacesettersAdded 01 May 2012
P&G continued its long history of innovation leadership, launching three of the top 10 most successful new products of 2011.
Denotes products developed through Connect+Develop, P&G’s open innovation strategy.
Denotes Future Friendly products designed to save water, save energy or reduce waste.