Since 1837, P&G has built a rich heritage of touching consumers’ lives with brands that make life a little better every day.
P&G Story of Innovation
As the most comprehensive digital collection of it’s kind, our virtual P&G Heritage & Archives Center brings you hundreds of rich images and stories surrounding our humble beginnings in 1837, all the way to today.
View P&G’s Story of Innovation site
175 Years of Innovation
Since our humble beginnings in 1837, P&G products have been touching and improving people’s everyday lives.
Birth of an Icon: TAMPAX
P&G’s iconic brand Tampax has changed women’s everyday lives forever, providing an innovative and comfortable feminine care option.
175 Years of Innovation
Since candle maker William Procter and soap maker James Gamble founded this great company in 1837, seven generations of P&Gers have been making and marketing products that touch and improve lives every day.
William Procter and James Gamble settle in the Queen City of the West, Cincinnati, and establish themselves in business — William as a candle maker and James as a soap maker. The two might never have met had they not married sisters, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a new company was born: Procter & Gamble.
P&G launches its first branded product, Ivory Soap.
Production starts at Ivorydale. The factory incorporates the latest technological advances with a pleasant work environment for employees — a progressive approach at that time.
King C. Gillette creates the KC Gillette Razor.
P&G becomes one of the first companies to advertise on commercial radio.
Tide, the “washday miracle,” is introduced to the US market.
Crest is introduced, dramatically changing the way people think about oral care.
P&G introduces Pampers, the first affordable, successful, disposable diaper.
Researchers isolate the naturally occurring yeast that produced nutrient-rich ferment. This led to the development of SK-II.
Pantene Pro-V is introduced and becomes the fastest growing shampoo in the world.
P&G creates the Children’s Safe Drinking Water program by using revolutionary water purification sachets.
P&G launches Olympics “Thank you, Mom” campaign.
P&G celebrates its 175th Anniversary and looks towards the future to continue building brands that will touch and improve the lives of billions of people around the world.