1. Leadership Brands

    Brands with strong equities in the minds of consumers.
    Brands that retailers want in their stores.
    Brands that are platforms for innovation.


    P&G’s 50 Leadership Brands are some of the world’s most well-known household names.


    These 50 brands represent more than 90% of P&G sales and profits.


    25 of these 50 brands are our Billion-Dollar Brands, each generating more than $1 billion in annual sales.

From beauty and health to home and beyond, P&G’s brands make every day just a little better for billions of consumers around the world.

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