1. Leadership Brands

    Brands with strong equities in the minds of consumers.
    Brands that retailers want in their stores.
    Brands that are platforms for innovation.

    50

    P&G’s 50 Leadership Brands are some of the world’s most well-known household names.

    90%

    These 50 brands represent 90% of P&G sales and more than 90% of our profits.

    25

    25 of these 50 brands are our Billion-Dollar Brands, each generating more than $1 billion in annual sales.

From beauty and health to home and beyond, P&G’s brands make every day just a little better for billions of consumers around the world.

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