For more than 50 years, Mr. Clean has been a beloved cleaning brand trusted by millions of consumers.
Throughout the years, Mr. Clean products have redefined a cleaning era. From the launch of the first Mr. Clean product, an all-purpose liquid cleaner in 1958, which quickly became America’s top selling household cleaner to the breakthrough of the Mr. Clean Magic Eraser in 2003, the brand has continued to deliver an outstanding clean, across almost any household surface, that’s refreshing to you and your home.
Backed by P&G’s long-lasting commitment of improving more consumers’ lives, in more parts of the world, more completely, the Mr. Clean brand continues to offer a more enjoyable cleaning experience by expanding the brand portfolio to meet the needs of our consumers. Today, the Mr. Clean brand includes a wide variety of Bathroom Cleaners, Magic Erasers, Multi-Surface Liquids, Multi-Surface Sprays and Cleaning Tools. These products are available in tantalizing scents including the Febreze freshness family of products such as the exotically inspired aromas of New Zealand Springs and Hawaiian Aloha scents. Mr. Clean products can also be found with the family favorite scent of Gain laundry detergent.
The Mr. Clean brand has also increased its reach to the consumer by its expansion into the Car Wash industry, with the opening of the Mr. Clean Car Wash in 2007. Breaking another milestone, Mr. Clean Car Wash is now the largest, full-service Car Wash franchise in the U.S.
In 1957, our beloved Mr. Clean icon was born. Mr. Clean was created by Chicago Art Director Ernie Allen. Mr. Clean went without a first name for approximately 5 years until he was given the name “Veritably” during a “Give Mr. Clean a First Name” promotion.
The prestigious Good Housekeeping Seal has been earned by the following Mr. Clean products:
Mr. Clean All Purpose Cleaner, Mr. Clean All Purpose Cleaner with Febreze Fresh Scent, Mr. Clean Magic Eraser, Mr. Clean Multi Surface Cleaning Liquid Antibacterial, Mr. Clean Multi Surface Cleaning Liquid With Febreze Fresh Scent, Mr. Clean Multi Surface Cleaning Liquid With Scent of Gain, Mr. Clean Multi Surface Spray, Mr. Clean Multi Surface Spray With Febreze Fresh Scent, Mr. Clean Multi Surface Spray With scent of Gain
Mr. Clean Magic Eraser Bath Scrubber with Febreze Freshness is a recipient of the Better Homes and Gardens 2012 Best New Product Awards winning the Best Overall New Product of 2012, Best Overall Household Product and Best Bathroom Cleaner.