Charmin

Charmin has been America’s most popular toilet paper for more than 25 years.

Charmin products are designed for consumers who prefer superior softness and absorbency in their toilet paper and strive for the most comfortable bathroom experience. Research has also shown that consumers use two times less Charmin product compared to the leading value brand—and it still leaves you noticeably clean.

In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong, super premium two-ply tissues; Charmin Basic, a one-ply tissue; Charmin Plus with lotion with aloe; and Charmin Freshmates, adult flushable moist wipes. P&G also sells Charmin in Puerto Rico, Canada, and Mexico.