The Prestobarba/Blue brand stands for trusted, good value disposable razors that provide a smooth shave, helping consumers to look and feel more attractive.
Since its introduction in 1974, Prestobarba/Blue has become an important part of millions of men’s and women’s grooming routines in Latin America, Europe, the Middle East, and Asia. It is used by more than 40 million people across these regions.
Prestobarba/Blue offers several disposable solutions, including two- and three-blade disposable razors. The brand is also found on female razors, which were launched in the 1990s. In 2005, the brand introduced its first premium disposable razor, Prestobarba Excel/Blue II Maximum, which was quickly followed by a three-blade version in 2007, Prestobarba3/Blue3.
The launch of Prestobarba3/Blue3 brought advanced shaving technology to the disposable razor user—and with it, significant performance advantages. Incorporating three individually sprint-mounted blades and a pivoting head, the razor helps safely adjust to the curves of the face and skin. Microfins help protect skin from nicks and cuts, and a non-slip rubber handle provides users with better control and maneuverability.
In 2009, the lubrastrip was upgraded to provide extra lubrication, and a new line launched under the sub name “Ice,” providing consumers with a new refreshing shave experience.
are used by over
40 million consumers,
which totals approximately
35% of the global male