As a trusted leader in oral health, Crest helps consumers maintain healthy, beautiful smiles
Crest is committed to building on its history of developing innovative oral care products that meet the needs of consumers around the world.
Since Crest introduced the first fluoride toothpaste proven effective in 1955, it is estimated that Crest has helped prevent more than half a billion cavities in the United States alone. Crest also was the first toothpaste to secure the ADA Seal of Acceptance.
In 2005, with the acquisition of The Gillette Company by P&G, the iconic Crest and Oral-B brands were united underneath the umbrella of P&G Oral Care. The union places P&G Oral Care as the market leader by two times the nearest competitor and as the only major oral care company with a breadth of products across every category: toothpaste, toothbrushes, whitening, rinse, denture and floss.
The Crest Pro-Health Breakthrough
In August 2006, Crest launched Pro-Health Toothpaste after ten years of testing and development. This breakthrough dentifrice marked a significant advance in at-home oral care by providing a number of therapeutic oral health and whitening benefits combined in one product.
Its exclusive, proprietary Crest technology, the Polyfluorite System, makes it the first toothpaste that protects against all these areas dentists routinely check: gingivitis, plaque, cavities, tartar, sensitivity and stains—and it freshens breath.
Crest Pro-Health has the ADA seal of acceptance. Its technology is supported by 15 patent applications and more than 70 published pieces of literature on the ingredients. The toothpaste delivers three FDA-recognized oral health care benefits: anticaries, antigingivitis and it protects against sensitivity.