As a trusted leader in oral health, Crest helps consumers maintain healthy, beautiful smiles
for life.

Crest is committed to building on its history of developing innovative oral care products that meet the needs of consumers around the world.

Since Crest introduced the first fluoride toothpaste proven effective in 1955, it is estimated that Crest has helped prevent more than half a billion cavities in the United States alone. Crest also was the first toothpaste to secure the ADA Seal of Acceptance.

In 2005, with the acquisition of The Gillette Company by P&G, the iconic Crest and Oral-B brands were united underneath the umbrella of P&G Oral Care. The union places P&G Oral Care as the market leader by two times the nearest competitor and as the only major oral care company with a breadth of products across every category: toothpaste, toothbrushes, whitening, rinse, denture and floss.