Tide

For over 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing.

From Tide w/Bleach to Tide TotalCare to our new Tide Stain Release in-wash booster, Tide believes in the importance of clean, fresh clothes that make you feel your best and most confident—no matter what you’re wearing.

Tide Loads of Hope

In times of disaster people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.

Innovation is in everything we do that improves the value consumers get from putting their trust in P&G brands.

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