Trusted everywhere, Duracell has been meeting the power needs of people around the world for more than 40 years.

Duracell is the world’s leading manufacturer of high-performance alkaline batteries. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.

The Duracell name—originally coined as a shortened form of “durable cell”—is synonymous with innovation. The brand has made advances in single-use, renewable, and personal device-charging technologies, while marketing general-purpose flashlights and the advanced Daylite® LED flashlights.