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For 50 years, Downy has been providing fresh, soft, and comfortable clothes to families.

Downy believes that emotions are brought to life through the touch of fabrics, like the moment you wrap your child in a giant, fluffy beach towel or when your toddler nuzzles his sleepy head into the folds of your sweatshirt—or even when you put on that old, familiar sweater.

It’s in these moments when Downy makes all the difference. Because when you use Downy on your fabrics, they become more than fabrics—they become more meaningful experiences. With Downy you…Feel More.

Innovation is in everything we do that improves the value consumers get from putting their trust in P&G brands.

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