For 50 years, Downy has been providing fresh, soft, and comfortable clothes to families.
Downy believes that emotions are brought to life through the touch of fabrics, like the moment you wrap your child in a giant, fluffy beach towel or when your toddler nuzzles his sleepy head into the folds of your sweatshirt—or even when you put on that old, familiar sweater.
It’s in these moments when Downy makes all the difference. Because when you use Downy on your fabrics, they become more than fabrics—they become more meaningful experiences. With Downy you…Feel More.
Downy Touch of Comfort
Downy recognizes the importance of bringing softness and comfort to those who need it most. So we have partnered with Quilts for Kids and Children’s Miracle Network to create Downy Touch of Comfort, a program that helps bring comforting quilts to hospitalized children.
These handmade quilts represent many caring hours of the quilters who weave in images of trains, animals, or other kid-friendly designs—making each one unique. To date, Downy has helped donate approximately 3,000 quilts. Over the next year, with the help of our consumers, the goal is to bring over 10,000 more quilts to children in hospitals across the United States.