Throughout the brand’s history, it has earned its title as the global authority on hair color.
Wella Professionals has a strong heritage of outstanding leadership in the salon industry. For over 125 years, Wella Professionals has perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. With extensive experience and a valued reputation worldwide, Wella Professionals redefines the standard in color and service. It does so with advancing technology that takes professional results to the next level with the passion and vision to deliver superior results that delight both stylists and their clients.
Wella’s union of artistic creativity and breakthrough product technology inspires international trends and ultimately fosters the stylist and client relationship to enhance the salon business. In the past year alone, Wella Professionals has relaunched both the permanent hair color line Koleston Perfect and Color Touch demi-permanent crème color. Koleston Perfect features the new Triluxiv technology with a gentler, conditioning formula, while the new Color Touch delivers more multi-dimensional color and luminosity through the highly advanced Light2Color Complex. Wella’s superior performance and expansive shade portfolio make it an indispensable brand in salons throughout the world.
Koleston Perfect recently received the Stylist’s Choice Award for Favorite Permanent Color Line for the second year in a row.
Professional presents the 2012 Trends in NYC at the International Trend Vision Awards
“The 2011 Wella Professionals’ International Trend Vision Award (ITVA) culminated in spectacular fashion on Sunday, October 30th, as 85 finalists from 49 countries assembled in New York to compete for the coveted Young Talent and Color Awards, celebrating hairdressing talent from all over the world. The day was kicked off with the reveal of the 2012 Wella Professionals´ Trend Vision trends, created by Global Creative Directors Josh Wood and Eugene Souleiman. Four internationally renowned teams showed their inspiring interpretations of Trend Vision 2012:
- Darren Ambrose and the D & J Ambrose team presented Grace
- Christopher and Sonya Dove, Paul Nasrallah and Omar Antonio presented Blaze
- Dmitry Vinokurov and Alexey Ladnov presented Roxy
- Sassoon team led by Mark Hayes presented Celeste