Empowering mothers over the world to protect their families’ health with trusted germ protection, day in and day out.

Safeguard is P&G’s largest Global Personal Care brand. First launched as a bar soap in the USA in 1963, it is now also available in other product forms such as Bodywash, Liquid hand soap and Hand sanitizer. Safeguard is currently sold in more than 15 countries across Asia, Europe, Africa and Latin America with leadership market share in China and the Philippines.

Safeguard partners with leading health organizations across the world such as Pakistan Medical Association (PMA), Philippines Association of Medical Technologists (PAMET), Mexican Red Cross, Africa Medical Association and Egyptian Pediatric Association amongst others.

Together with these partners, Safeguard has championed the promotion of life saving hygiene habits among kids via proven & effective School Handwash Education Programs. These efforts have so far touched the lives of more than 40 million kids across the world. Additionally, Safeguard has joined hands with the Red Cross in China and Save the Children in Pakistan to create safe and hygienic sanitation infrastructure at the grass root level.

P&G, through its brand Safeguard, co-founded the Global Handwashing Day (GHD) in collaboration with the Global Public Private Partnership for Handwashing. Safeguard, and its design agency Landor Associates, created the GHD mascot ‘Better Together’ featuring Soap, Hand and Water. This mascot design went on to win a 2009 Bronze Lion at the Cannes Lions International Advertising Festival.