For fifty years, COVERGIRL has created must-have beauty products that bring out the best in women.
They look to COVERGIRL as a fun and feisty beauty expert with the products and attitude to make them feel confident. COVERGIRL understands the transformative effect makeup can have not just on the outside, but the inside as well.
Since 1961, COVERGIRL has been an advocate of women rocking their unique kind of beautiful. Through relatable models not bound by traditional standards of beauty—and innovative products that are simply irresistible—COVERGIRL makes it easy, breezy, and beautiful to be yourself.
COVERGIRL’s first product line, Clean Makeup, is still on shelves today and remains one of the bestselling foundations. In 2010, the award-winning line of liquid makeup and pressed powders launched a new formula specially designed for Sensitive Skin.
COVERGIRL’s Simply Ageless line of age-defying face products features a swirl of Olay Regenerist Serum. The breakthrough foundation has won numerous awards, including the coveted CEW award for Best Foundation in 2008.
After the number one mascara launch in recent history, COVERGIRL’s LashBlast mascara has gone on to win over 16 awards. The Blast collection has expanded to include eyeshadows, lip glosses, and additional mascara formulas that give women the confidence to be bold, brilliant, and beautiful.