HUGO BOSS Fragrances

Hugo Boss Fragrances stand for living out one’s ideas of success.

BOSS BLACK: Living out one’s ideals of success
Inspired by HUGO BOSS’ core fashion brand BOSS Black that stands for clear-cut contemporary design, specially selected fabric qualities, and high-quality detail, BOSS BOTTLED fragrance was launched in 1998. BOSS BOTTLED’s classic masculine fragrance remains one of the most sold male fragrances in the world while remaining modern and relevant for today’s successful and ambitious man. Building on that success, BOSS BOTTLED. NIGHT launched globally in 2010 with a new seducing twist and a creative campaign featuring celebrity brand ambassador Ryan Reynolds. BOSS Black’s fragrances for men and women also include BOSS Femme, BOSS Soul and BOSS Pure.

BOSS ORANGE: The feel-good fragrance for liberated souls
BOSS Orange casualwear is designed to express the urban lifestyle of the world’s cosmopolitan capitals. BOSS Orange for Women, the youngest HUGO BOSS Fragrances brand, was launched in summer 2009. A truly “feel-good” fragrance for people who are not afraid to follow their passions and wear their hearts on their sleeve. In 2011 BOSS Orange Man followed. Spontaneous, passionate and energetic, yet casual and relaxed, the BOSS Orange man is truly a liberated soul, and the scent is his ultimate feel-good fragrance. Celebrity brand ambassadors Orlando Bloom and Sienna Miller are intuitive natural fits for the BOSS Orange signature fragrances. Her captivating aura, free-spirited persona, his guy’s guy appeal and both their authentic personal styles embody the soul of the brand aimed at the young at heart. Together with our brand ambassadors BOSS ORANGE supports UNICEF’s ‘Schools for Africa’ initiative to ensure children have an education and a chance of a better future.

HUGO: Unconventional urban attitude matched with confident avant-garde style.
The HUGO brand is designed for men and women with a modern urban attitude, embodying an avant-garde yet confident style. The first HUGO fragrance, HUGO Man, is an innovative and fresh approach to fragrance designed for young male consumers. Sixteen years after its introduction, HUGO Man remains a global best-seller. In 2008, the brand launched HUGO Create, an online platform allowing creative consumers to express themselves and share work within creative communities. In 2009, HUGO Man continued the spirit of innovative style and creativity by enlisting designer Karim Rashid to create an exclusive limited edition for HUGO Man fragrance. The latest fragrance HUGO Just Different embraces the innovative approach with an unconventional, surprising and fresh scent that inspires you to see things through different perspectives. Acclaimed musician, music video director and film actor, Jared Leto, the celebrity brand ambassador aptly personifies this creative and experimental spirit.