Head & Shoulders
For over 50 years, Head & Shoulders has provided millions of consumers with superior scalp care.
Introduced in 2007, the proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively targets the source of dandruff so men and women can feel confident that their hair looks great. With full lines of shampoos and conditioners, Head & Shoulders systems provide the dual benefits of achieving both a healthy scalp and great-looking hair. Offering ten shampoos and five corresponding conditioners, Head & Shoulders has a line to fit the needs of all men and women.
Dandruff: More than Visible Flakes
Head & Shoulders is working hard to dispel the myth that dandruff is only visible flakes. The truth is that flakes, one sign of an unhealthy scalp, are a result of the body’s natural reaction to Malassezia globosa (M. globosa), the dandruff-causing fungus that lives on the scalp of 100 percent of the adult population.
Thanks to breakthroughs in scalp care from the genomic sequencing of the Malassezia globosa fungus by Head & Shoulders and P&G Beauty, scientists can work toward additional scalp treatments for the millions of dandruff sufferers worldwide.
Head & Shoulders’ proprietary pyrithione zinc (ZPT) and hydra-mineral formula is an effective tool to control the growth and spread of M. globosa, helping to eliminate the fungus and ultimately promote a healthy scalp and great-looking hair.
In addition, Head & Shoulders provides seven essential scalp and hair benefits:
- Removes Flakes
- Fights Dryness
- Calms Itching
- Relieves Irritation
- Reduces Redness
- Controls Oiliness
- Gives Beautiful Hair
Head & Shoulders Highlights
Head & Shoulders As The Official Shampoo of National Football League (NFL) Lockerooms
Head & Shoulders spokesman and Pittsburgh Steelers’ Troy Polamalu’s epic hair has officially taken on a life of its own. Head & Shoulders has gone to great lengths to celebrate and protect Troy’s legendary locks during the past two football seasons as the official shampoo of the NFL, including a one million dollar insurance policy through Lloyds of London. Then, the Guinness Book of World Records took notice and declared Troy’s hair as the ‘highest insured hair’ in the world. Now Troy and his iconic hair have been immortalized in wax.
In 2011, Pittsburgh Steeler Troy Polamalu unveiled “Legendaryous Troy,” a generously coiffed wax likeness that has been crafted by the artists of Madame Tussauds New York. Legendaryous Troy, who required twice the amount of hair of any other wax figure ever in the history of the famed attraction, brought Troy’s partnership with Head & Shoulders to a new level of interactivity, as fans have the opportunity to view the figure up close when it made its way from New York City to Super Bowl XLVI in Indianapolis. Throughout the campaign, fans tracked his adventures online via the Head & Shoulders for Men page on Facebook and the @HSformen Twitter handle, suggested places they would like to see him visit and registered for the Legendary 7 Contest, with prizes including a trip to SB XLVI.
Head & Shoulders As The Official Shampoo of Major League Baseball (MLB) Clubhouses
Head & Shoulders®, official shampoo of Major League Baseball, announced Minnesota Twins All-Star catcher, Joe Mauer, as the newest member to join the brand’s ambassador team, which includes 2011 Associated Press Defensive Player of the Year, Troy Polamalu. With incredible on-field talent, a sincere attitude and, not to mention, great looking hair, Joe was an easy choice for Head & Shoulders as the brand makes its entry into the world of Major League Baseball. Representing the brand throughout the 2011 and 2012 MLB season, Joe trusts Head & Shoulders to keep both his head and hair in the game. “I rely on Head & Shoulders to clean my scalp for great looking hair so I can give 110 percent, both on and off the diamond,” says Joe. Stay tuned for more information about Head & Shoulders’ partnership with MLB and Joe Mauer in the 2012 season.
Head & Shoulders Partners with Alyson Hannigan to Empower Women to Be Good Girlfriends
In 2011, Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined Head & Shoulders on a mission to encourage women across the country to visit the Head & Shoulders for Women Facebook Fan page to share their girlfriend wisdom. With over 14,000 entries, the Good Girlfriend Guide combines real women’s advice with expert tips from Head & Shoulders celebrity stylist Sunnie Brook Jones, Head & Shoulders dermatologist Dr. Ilyse Lefkowicz. The result – a truly collaborative e-manual filled with suggestions on how to tackle ‘head-scratching’ behavior. The Good Girlfriend Guide, published through Barnes & Noble’s self-publishing platform, PubIt™, is available in digital format and exclusively at Barnes & Noble's NOOK Store™.
“I was blown away by the great girlfriend advice and tips pouring in from across the country,” says Alyson Hannigan, Head & Shoulders celebrity brand ambassador. “It’s amazing to see how enthusiastic and eager women are to help one another.” Head & Shoulders is continuing to pay the good girlfriend movement forward by working with non-profit organization Women's Empowerment, which will receive all proceeds from the eBook. Women’s Empowerment educates and supports women in need with the skills and confidence necessary to find jobs, find homes and live a healthy lifestyle.
Head & Shoulders and Michael Phelps Join Up for the London 2012 Olympic Games
World leading swimmer, Michael Phelps, and worldwide No. 1 selling shampoo brand Head & Shoulders have announced they are launching the “Wash in Confidence’ campaign to celebrate the London 2012 Olympic Games. To launch the campaign, Head & Shoulders and Phelps are inviting people around the world to shower their national athletes with messages of support on a dedicated Facebook page. A donation to support children to swim with confidence and lead healthier lives is also part of this campaign. The Head & Shoulders’ Wash in Confidence’ campaign is part of P&G’s commitment to support high performance athletes, their moms and families.