P&G Children’s Safe Drinking Water

Clean Water: Saving lives, raising awareness and answering a pressing need through P&G technology and a network of partners.

Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water (CSDW) Programme reaches these people through PUR packets, a water purifying technology developed by P&G, here in the UK at our Innovation Centre in Newcastle and in conjunction with the U.S. Centers for Disease Control and Prevention (CDC).

One small PUR packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.

This Live, Learn and Thrive programme provides PUR packets on a not-for-profit basis. Since the programme began, more than 2.5 billion litres of purified drinking water in more than 60 countries have prevented an estimated 100 million days of diarrheal illness and helped save more than 13,000 lives.

CSDW works with over 100 partners to provide PUR packets. The programme responds to emergencies including cholera outbreaks, earthquakes, floods and other natural disasters. CSDW and its partners provide clean drinking water in schools, outreach to mothers in health clinics, and clean drinking water for malnourished children, and also help people living with AIDS to live positively.

Children’s Safe Drinking Water. P&G Live, Learn and Thrive Initiative.

Learn more about our P&G Children’s Safe Drinking Water programme. Visit the CSDW website.