At last week's Global Sustainability Forum in Brazil, former U.S. President Bill Clinton took a moment to commend the work of the P&G Children's Safe Drinking Water Programme to help combat the global clean water crisis:
"Failure to give kids clean drinking water is killing more kids than anything else. At the Clinton Global Initiative, we have a wide variety of members from business, government, and the nonprofit world who are working together to address this critical issue. P&G is doing more than almost any other corporation to save kids' lives by improving their access to clean drinking water."
As a tangible expression of our continuing commitment at the Forum, P&G’s operations in Brazil pledged to provide an additional 1000 liters of clean water on behalf of each of the Forum’s attendees - an estimated total of 700,000 litres.
Also, last Friday we announced a new commitment to extend our distribution of PUR into the most isolated and rural communities of Brazil, where an estimated 10% of the people lack access to clean, safe drinking water. This commitment is already in motion. We have obtained regulatory clearance, and are now forming partnerships with potential NGO partners on the ground in Brazil to help us implement the programme.
This announcement flows out of a broader commitment we made last year to "Save One Life Every Hour" in the developing world by delivering more than 2 billion litres of clean drinking water every year by 2020 - a commitment that will save an estimated 10,000 lives and prevent 80 million days of diarrheal illness on an annual basis worldwide.
We're humbled by this tremendous opportunity - and responsibility - to touch and improve the lives of more people, now and for generations to come.
To find out more and learn how you can personally support CSDW, visit http://www.csdw.org.
Former U.S. President Bill Clinton with Tarek Farahat, P&G Brazil Vice-President, at the Global Sustainability Forum in Manaus, Brazil