Changes that matter – now and for generations to come
Dr. Greg Allgood, Children’s Safe Drinking Water Programme Director, P&G Global
In February, we were privileged to provide our third billionth litre of clean, safe drinking water to Claudine and Simon Ngendahimana and their children. Claudine and Simon are subsistence farmers living in Mirama, southern Rwanda, the latest country where P&G’s Children’s Safe Drinking Water (CSDW) programme is operating.
P&G’s not-for-profit, Children's Safe Drinking Water (CSDW) Programme is focused on reducing the sickness and death that result from water-borne illness caused by drinking contaminated water. Almost one billion people in the developing world do not have access to clean drinking water. P&G is helping with the development of PUR, one of P&G’s greatest innovations, created at our R&D centre in Newcastle. One small PUR packet turns 10 litres of dirty, potentially deadly water into clean and drinkable water.
Since 2004, with the invaluable help of global health organizations, World Vision and PSI, we have been improving the lives of millions by providing clean, safe water to hard-working people like Claudine, Simon and their children.
Surpassing the three billionth litre milestone is a great achievement for the P&G CSDW Programme and our partners because we're helping to improve the lives of millions of people by providing clean water. Unclean water is a cause of frequent infections for Claudine and Simon that cause a lot of suffering and send them to the clinic nearly every month. Their children also frequently have diarrhoea from the unsafe water, and the PUR packets offer a way to help the entire family to be healthy.
We work with over 100 partners to respond to emergencies including cholera outbreaks, earthquakes, floods and other natural disasters, providing drinking water for malnourished children across the developing world. Recent large responses by the CSDW Programme and partners provided clean drinking water to Pakistan flood survivors (280 million litres); Haiti earthquake relief efforts and the subsequent cholera outbreak (140 million litres); the expansion of the programme to Afghanistan, Cambodia, Namibia and Rwanda.”
P&G has committed to save a life every hour in the developing world by delivering 2 billion litres of clean drinking water every year by 2020, helping save an estimated 10,000 lives and preventing 80 million days of diarrheal illness per annum.
You can find out more about our progress through Twitter, Facebook or the P&G corporate press office.
Dr. Greg Allgood
P&G Global Children’s Safe Drinking Water Programme Director
“It’s kind of a miracle when you think about the number of people around the world who don’t have access to clean and safe drinking and what this simple product is doing to change all of that.”
Dr Helene Gayle, President and CEO, CARE
- Tested on 26,000 people in four different countries
- Average 50% up to 90% reduction in diarrhea incidence
- Five clinical studies in the CDC and John Hopkins University
Our Goal – Saving a life every hour by 2020
- Deliver 2 billion litres of clean drinking water every year by 2020
- Help save an estimated 10,000 lives
- Prevent 80 million days of diarrheal illness each year
Images (Click to enlarge)
- Dr. Greg Allgood, P&G’s Children’s Safe
Drinking Water (CSDW) Programme
- One small PUR packet turns 10 litres of dirty,
potentially deadly water into clean
and drinkable water
- P&G's CSDW Programme has just provided
our three billionth litre of clean,
safe drinking water
- PUR packets offer a way to help
the entire family to be healthy
- Almost one billion people in the
developing world do not have
access to clean drinking water
- P&G has committed to save a life every
hour by delivering 2 billion litres of clean
drinking water every year by 2020
Videos (Click to watch)