News from around the world…

To their Moms,
they’ll always be kids

P&G’s new ‘Proud Sponsor of Moms’ advertising continues the theme of P&G’s eminently successful sponsorship of the U.S. team at the Vancouver 2010 Winter Olympics which delivered $100 million in incremental sales and +39% higher brand recall for P&G. This is just one of the ads used at the Vancouver 2010 Olympic Games.

Watch the ad here

P&G ranks fifth in Fortune Magazine’s “World’s Most Admired Companies”

P&G ranked fifth on Fortune Magazine’s “World’s Most Admired Companies” list. Up from sixth in 2010, P&G joins Apple (1), Google (2), Berkshire Hathaway (3) and Southwest Airlines (4). According to Fortune, “P&G has a long history of earning the respect of its peers – fifth on the overall list this year, it’s been ranked first in its industry every year it’s been in the survey since 1997.”

P&G ranks fifth overall, first in the industry and awarded a ‘Green Star’ in Fortune Magazine’s “World’s Most Admired Companies.
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Gillette Venus announces Jennifer Lopez as first-ever Global Ambassador

Jennifer Lopez has been named as Gillette Venus’ first-ever global ambassador. Lopez – and her amazing legs – will star in all elements of the brand’s holistic marketing campaign for 2011 which include an exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.

Watch the ad here

“Smell like a man, man” – the sequel

Recipient of the 2010 Cannes Lions Film Grand Prix and an Emmy nomination for Outstanding Commerical, and adored by millions of fans worldwide including Oprah and Ellen DeGeneres, the Old Spice Man, Isaiah Mustafa is back with the latest installment of P&G’s Old Spice internet sensation.

Watch the ad here