P&G Capital Clean Up – helping to get London ready

Andy Fisk, Communications Director, P&G UK and Ireland

On Thursday 8th March 2012, we joined forces with the Mayor of London, Boris Johnson, to deliver the Mayor’s annual Capital Clean-up campaign, now titled the P&G Capital Clean Up.

Over the next three months, we will host a series of clean up events designed to bring Londoners together to spruce up neglected areas of the city as London gears up to host the greatest show on earth this summer.

Supported by prime time actress Keeley Hawes (Upstairs Downstairs / Ashes to Ashes), our P&G Capital Clean-up will be taking place across London from March to June 2012 and an army of around 1,700 community champions is joining in the transformation, dedicating up to 5,000 hours to scrubbing, sprucing and polishing London’s streets and green spaces.


We hope that this year’s clean-up efforts will be the biggest yet, with more than 20 individual events take place across March – June 2012 in preparation for the London 2012 Games, clearing in the region of 1,000 bags of litter, removing unsightly graffiti, and restoring swathes of habitat. The public can get involved by signing up to participate in one of the organised clean up events at


Some of the UK’s and our most recognisable household brands - Flash, Febreze and Ariel detergent and stain remover– are behind our P&G Capital Clean Up and committed to working with the Mayor of London, the GLA, and Londoners to help add sparkle to our host city full of heritage and culture ahead of the London 2012 Games.

  • Flash has been bringing a gallery of clean art on the Southbank that will help get Londoners excited about the clean-up campaign.
  • Febreze is making London a fresher, greener place by creating a series of Fresh Havens to help Londoners breathe happy.
  • Ariel is on a mission to make London stain free using the ‘Love Clean London’ app: a call to arms for Londoners to report grime and stains across the capital.

For the full calendar of the P&G Capital Clean-up events and to register people can visit and you can also find us on Facebook and Twitter.

Andy Fisk
Communications Director, P&G UK and Ireland

Our Partners

“The eyes of the world will be focused firmly on London this summer, so I want the capital to look its best. It’s fantastic to have P&G on board for this year’s Capital Clean Up, which I hope will be the biggest yet. Through this campaign, we are calling on Londoners to help us spring clean ahead of the London 2012 Games. This is all part of my vision to bring the best of village life into our city to improve quality of life.”

Boris Johnson, the Mayor of London

Our People

“As a Londoner born and bred I am excited to be involved in the P&G Capital Clean Up. It’s got a great sense of community pride which I think encompasses the London spirit of working together for a city we can be proud of this summer. I really hope we can encourage thousands of people to come together to help make their local London communities clean and fresh ahead of the London 2012 Games.”

Keeley Hawes, British actress and P&G Capital Clean-up ambassador

Our Purpose

“We’re committed to helping London look its best ahead of London 2012 when the world’s attention will be on our capital. Over the coming weeks, thousands of volunteers will roll up their sleeves to help make London a cleaner, fresher, stain free place and we hope that through the efforts of the P&G Capital Clean Up, the rest of the world will feel the pride that we all share for this great city.”

Irwin Lee, Vice-President & General Manager, P&G UK and Ireland

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