Community Matters

In Kind Direct - product donations that make a real difference

James Williams, Deputy Chief Executive, In Kind Direct



Over 600 charities across the UK working with disadvantaged children have benefited from P&G product donations in the last year made through In Kind Direct, one of The Prince’s Charities.

Community nurseries, children’s hospices, playgroups, family welfare organisations, child disability groups, domestic violence groups, recreational and outward bound clubs and toy libraries are among the not for profit groups to benefit from over 70 donations of stock from P&G to In Kind Direct since May 2011.

P&G have donated an estimated £32 million in value of goods to In Kind Direct since starting donations in 2001. Over the last year, P&G have donated £ 5.3 million in value of goods (more than 2,000 pallets of product).

In total since we started this project, more than 3,300 charities have benefited from P&G donations, including around 1,150 working with children and young people.

Products were donated from right across the P&G range including Fairy, Gillette, Duracell, Pampers, Herbal Essences, Oral B, Braun, Daz, Lenor, Ariel, Flash, Pantene and Iams.

Established by The Prince of Wales in 1996, In Kind Direct redistributes donations of surplus product from manufacturers and retailers to a network of over 5,500 mainly small, local charities across the UK. Products received can be used by charities to help run their services or to give out for free to the people they work with. P&G has been donating products to In Kind Direct since 2002.

One such charity to benefit is Darnall Community Nursery, a registered Volunteer Community Nursery providing care and support to children and families within a disadvantaged area of Sheffield. The nursery works with over 130 families per month, including many with special needs.

Over the last year, the nursery has received over £5,000 worth of P&G products distributed by In Kind Direct.

Darnall Community Nursery Manager, Claire Ward explained to me what it means for her organisation,

“You only have to look round the nursery, from the kitchens and bathroom to the main play areas, to see the range of Procter & Gamble products we get through. As well as products to clean the bathroom and wash up the dishes and clothes, there are the toothbrushes and the Duracell batteries in the toy cars and play pads which the kids love. And it doesn’t stop at the nursery, we run a lot of educational and outreach sessions with families in the area about important issues like health, hygiene and well-being. We give out products like Herbal Essences shampoo which help encourage attendance at these sessions and are a treat for many of the families who might struggle to afford high quality items like these otherwise.”

James Williams
Deputy Chief Executive, In Kind Direct

Our Partners

“Being able to get hold of products like these from In Kind Direct means we save a huge amount and can spend our limited funds on other things that help improve the experience of the children we look after.”

Claire Ward, Darnall Community Nursery Manager

Our People

“The In Kind Direct/P&G partnership dates back many years and we are delighted that so many charities have been able to benefit from our product donations. These charities and not for profit organisations are responsible for some amazing work both in the UK and abroad and it is a source of great pride for our company and our employees that we are able to support this with our products. It’s truly inspiring for P&G people to see what a difference this makes in people’s lives.”

Janette Butler, Community Relations Manager, P&G UK and Ireland

Our Purpose

  • P&G have donated an estimated £32 million in value of goods to In Kind Direct since 2001
  • Over the last year, P&G have donated £5.3 million in value of goods
  • More than 3,300 charities have benefited from P&G donations in the past decade

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