1 'Like' = 1 day of clean drinking water
Dr Greg Allgood, P&G Children's Safe Drinking Water Programme Director, P&G Global
Billions of consumers around the world are familiar with P&G’s products, from nappies to laundry detergent to shampoo. But recently, we chose to shine the spotlight on a side of our company you may not know and an innovation that has touched and improved lives all over the world. In late January, we launched the P&G Children’s Safe Drinking Water Programme (CSDW) Facebook page and, with it, a campaign called 1 “Like” = 1 day of Clean Drinking Water. For every “Like” we earn on Facebook, P&G will donate one day of clean drinking water through our CSDW Programme.
For those living in developing countries or suffering in the wake of natural disasters, clean drinking water is vital to their survival. In fact, more than 4,000 children die every day from a lack of clean drinking water – more than from HIV/AIDS and Malaria combined. Through the non-profit P&G SCDW programme, we partner with more than 120 organisations to help distribute water purification packets in developing countries. The packets contain a powdered water-purifying technology that helps to reduce the sickness and deaths in developing countries caused by drinking contaminated water. One small packet removes contaminants and suspended matter, quickly turning 10 litres of dirty, potentially deadly water into clean, drinkable water.
This work saves thousands of lives every year and this campaign is so special because it makes it literally as easy as the click of a mouse for people all over the world to get involved in making a difference. This campaign is making it easier than ever for people who care about the global water crisis to learn about CSDW and participate in our life-saving efforts. On the new P&G CSDW Facebook page, you can simply click on the “Like” button, and we will donate one day’s worth of clean drinking water to those in need. It really is that easy.
And, while we were excited to launch the campaign, the engagement we have seen already is incredible. Within two weeks of launch, Facebook fans had come together to share more than 5,000 days of clean drinking water.
Since the beginning of CSDW in 2004, P&G has provided more than four billion litres of clean drinking water in more than 65 developing countries. In addition to continued work in the wake of flooding in Asia (Thailand, Cambodia, Philippines), CSDW is currently focussed on providing relief to Pakistani flood victims and those enduring the drought on the Horn of Africa.
This latest campaign will support up to 1 million “Likes,” so any Facebook users who haven’t already done so are encouraged to visit the site and “Like” the page. It really will be the most meaningful click of your day!
Beyond the campaign, the page will continue to be a place for Facebook fans to learn about the CSDW Program, view videos from the field, share ideas and engage in conversation. We’re very excited to see it become a place for people to interact with us and share in our journey toward saving one life every hour by 2020.
Dr Greg Allgood
P&G Children's Safe Drinking Water Programme Director
In January, P&G received the Award for Corporate Excellence from the State Department for the work done by CSDW and other P&G programmes that help improve lives. Secretary of State Hillary Clinton presented the award for P&G’s work in Pakistan and Nigeria, but the CSDW Program works with its partners in over 65 countries to help transform dirty, contaminated water into clean, drinkable water.
"As we work toward our goal to save one life every hour by 2020, we want others to play a part and share in our journey. This is one simple, but meaningful way for people all over the world to help us touch and improve lives by sharing clean drinking water."
P&G Chairman of the Board, President and CEO, Bob McDonald
To date, P&G has invested more than $35 million toward clean drinking water, and CSDW has delivered over 4 billion litres of clean drinking water. Our new goal is to save one life every hour by delivering more than 2 billion litres of clean drinking water every year by 2020.
Images (Click to enlarge)
- Dr. Greg Allgood, P&G’s Children’s Safe Drinking Water (CSDW) Programme Director
- P&G has committed to save a life every hour by 2020 through CSDW
Videos (Click to watch)