Innovation

Team P&G – P&G announces GB athletes as UK brand ambassadors

Irwin Lee, Vice President and Managing Director, P&G UK and Ireland



On Wednesday 30th November 2011, we announced that P&G UK is supporting a number of Great Britain’s leading athletes in the build-up to and during the London 2012 Olympic and Paralympic Games. This sponsorship of 11 athletes will run in addition to our support of mums of Team GB and ParalympicsGB through our ‘Thank You Mum‘ campaign.

The following 11 athletes will serve as P&G’s individual brand ambassadors through 2012.

  • Mark Cavendish
  • Jessica Ennis
  • Sir Chris Hoy
  • Jeanette Kwakye
  • Keri-anne Payne
  • Victoria Pendleton
  • Paula Radcliffe
  • Jenna Randall
  • Ben Rushgrove
  • Liam Tancock
  • Sophia Warner
  • Road Cycling
  • Athletics
  • Track Cycling
  • Athletics
  • Swimming
  • Track Cycling
  • Athletics
  • Synchronised Swimming
  • Paralympic Athletics
  • Swimming
  • Paralympic Athletics
  • head&shoulders
  • Olay
  • Gillette
  • Ariel
  • Max Factor and Oral-B
  • Pantene
  • Fairy and Pampers
  • Braun Female
  • P&G
  • Gillette
  • P&G

We are thrilled to be working with each of these athletes, who are leading the way in their individual fields and embody the values of leadership, integrity and passion for winning that we set for ourselves and our brands at P&G.

We’re very excited to welcome to the P&G family this impressive line-up of athletes who will help us celebrate the London 2012 Games and the role that Mums and families play in raising great kids and great champions. We are delighted to be part of the Olympic movement and to support Team GB and their families here in the UK.

With the London 2012 Olympic and Paralympic Games just months away, each of these athletes is expected to represent Great Britain at their home games - and are some of the 150 athletes who P&G is working with across the globe.

Between them, our stellar line up holds five current world records, has won 31 world championship titles and has brought home over 100 medals from the Olympic and Paralympic Games, Commonwealth Games, World Championships and European Championships. Over the coming months, these athletes will take part in a variety of sponsorship, marketing and advertising campaigns for P&G’s individual brands.

This will be integral to the contribution our individual brands make to our London 2012 Olympic and Paralympic Games sponsorship. This countdown year will see the UK & Ireland setting the standard for the first Games in the 10 year deal P&G has signed with the IOC encompassing the next four Olympic Games; Sochi 2014, Rio 2016, Pyeongchang 2018 and the 2020 Games.

Each individual brand activation will run alongside our corporate P&G ‘Thank you, Mum’ campaign. They will celebrate the IOC partnership in a way that is relevant to their consumers and their brand values, as well as delivering our core business objectives.

You can find out more about how our athletes will be flying the flag for our billion dollar brands in the UK by visiting our website, or following us on Facebook or on Twitter.

Irwin Lee
Vice President and Managing Director, P&G UK and Ireland

"Gillette has a fantastic heritage in sport and I’m delighted to be a part of that. Next year will be a once in a lifetime opportunity and I’m looking forward to sharing the journey with Gillette."

Sir Chris Hoy, cyclist and Gillette ambassador

"I've used Pantene since I was a little girl so I am thrilled to be the Pantene ambassador in 2012."

Victoria Pendleton, cyclist and Pantene Pro-V ambassador

"I'm delighted to be an ambassador for the P&G ‘Thank you, Mum’ campaign for the London 2012 Paralympic Games. As both a mum and an athlete, I'm incredibly excited about being part of this once in a lifetime experience and I'd urge mums and families to get behind the Games too."

Sophia Warner, T35 100m and 200m athlete and P&G ‘Thank you, Mum’ ambassador

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