News from around the world…

Happy 90th Birthday Braun

The international leading manufacturer of small electric appliances, turned 90 years old in 2011. Founded by Max Braun, the company started in Frankfurt on February 1st, 1921, and established its business with radios. After WWII, Max followed his vision of convenient dry shaving and developed and launched the S50 in 1950. Under the leadership of Dieter Rams, the Braun Design department became world famous, winning over 100 prestigious international design awards and being displayed in the MoMA in NYC and the Centre de Pompidou in Paris. The brand is well-equipped for the future with an innovative product line-up, premium quality, and clear, distinctive design. So, expect to see another 90 years of cutting edge innovation from Braun!

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'Head & Shoulders’ ambassador, Alyson Hannigan helps create The Good Girlfriend Guide

Alyson Hannigan, star of CBS' How I Met Your Mother and American Pie, is going to help girlfriends everywhere fight against head scratching behaviours. As Head & Shoulders' official female ambassador, Alyson will go beyond giving women advice on how to get great looking hair - she's helping the brand to create The Good Girlfriend Guide, an e-manual of positive girlfriend-to-girlfriend advice that tackles everything from beauty faux pas to relationship blunders.

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Gillette UK creates world’s biggest shave for Roger Federer

Gillette UK created the world’s biggest shave for Gillette Ambassador, Roger Federer ahead of the Wimbledon Tennis Championships: high precision grooming on a grand scale. Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London. The 2,800 square metre environmentally friendly image was created using 100% biodegradable green specialist grass paint. A 1,000 litres of biodegradable and non-toxic foam was then used to lubricate the high precision shave.

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Febreze launches revolutionary new ‘Breathe Happy’ campaign

This August, Febreze’s revolutionary new ‘Breathe Happy’ campaign sets out to prove to real people that Febreze freshness and scent can transform the air so anyone can breathe happy, no matter what. The TV advertising was inspired by a consumer’s insight that, ‘You can close your eyes, but you can’t turn off your nose,’ and surprises the senses of everyday people by proving Febreze’s high-quality odour elimination and freshness capabilities in extreme odour experiments. The high-level support for P&G’s latest billion dollar brand sees a departure from the historic comedic positioning of the brand, to real life consumers. Febreze takes over everyday environments – hotels, restaurants and more – to uncover real people’s reactions to odour scenarios and opens consumers’ eyes to the air transformation that Febreze provides, even in the worst smelling places.

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