News Release

P&G UK Announces Sponsorship of London 2012 Paralympic Games

Posted on 13-Jun-2011

PRESS RELEASE: LONDON 13 June 2011.  P&G UK today announced that it will be an official partner of the London 2012 Paralympic Games. As a TOP sponsor of the International Olympics Committee, P&G will use its extensive portfolio of brands to promote the London 2012 Paralympic Games.

Irwin Lee, Vice President and Managing Director, P&G UK and Ireland, said, “The Paralympic Games is truly inspirational and P&G is delighted to support the London Paralympic Games in 2012. As the ‘Proud Sponsor of Mums’, we want to recognise and celebrate the dedication of Paralympic Mums who have helped to make their son or daughter’s dream a reality.”

P&G’s partnership with the London 2012 Paralympic Games bolsters its existing Olympic Games sponsorship which is already the most far-reaching in Olympic history. It is the first ever sponsorship to include multiple brands under one sponsor, including 24 P&G brands generating $1 billion or more in annual sales. Some of P&G’s most iconic brands participating in the partnership include Pampers, Fairy, Ariel, Pantene and Olay.

Sebastian Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said, 'I'm thrilled that P&G have extended their sponsorship to the Paralympic Games. P&G has some of the world's most recognisable brands under its name and it's great to know they will help us inspire and educate people around the world about the power of the Paralympic Games.'

P&G is also joining with Sainsbury’s to host ‘Super Saturday,’ a family festival which will bring together top Paralympic athletes and the world’s biggest music acts to celebrate Paralympic sports on Saturday 10th September 2011 at Clapham Common, London. The festival, the first of its kind in the UK, will raise awareness of the Paralympic Games and all proceeds will go to The Paralympic Legacy Fund.

Sophia Warner, Paralympic athlete and P&G ambassador said, "I'm delighted to be an ambassador for the P&G Proud Sponsor of Mums campaign for the London 2012 Paralympic Games. As both a mum and an athlete, I'm incredibly excited about being part of this once in a lifetime experience, and I'd urge mums and families to get behind the Games too."

Lee added, “London 2012 is a unique moment when the world unites together and it will deliver much more than six weeks of sport. And knowing that not everyone will be fortunate enough to get to the Games, we are giving away an unprecedented 90% of our ticket allocation to the public.”

P&G has a variety of activities planned which will give mums and their families a chance to win thousands of tickets over the course of the next 14 months. The first activity sees 2012 tickets being given to the public between now and 31st October 2011. Customers will have the chance to win tickets and attend this once in a lifetime opportunity every time they purchase a P&G product through major retailers.

For more information on how P&G are giving their tickets to mums and families, visit

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Notes to Editors

  • Tickets for ‘Super Saturday’ went on sale on Friday 20 May 2011.
  • ‘Super Saturday’ line-up includes Taio Cruz, The Saturdays and Chipmunk.
  • The Paralympic Legacy Fund was set up in conjunction with ParalympicsGB to support Paralympic athletes as well as promoting healthier and more active lifestyles for younger people regardless of ability.
  • Tickets will be priced at £45 for adults and £35 for children.
  • For more information on Sainsbury’s Super Saturday and details about how to purchase tickets visit

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