Purpose & People

The Power of Purpose

Companies like P&G can be a force for good in the world. Our market capitalization is greater than the GDP of many countries, and we serve consumers in more than 180 countries. With this stature comes both responsibility and opportunity. Our responsibility is to be an ethical corporate citizen - but our opportunity is something far greater, and is embodied in our Purpose.

P&G’s Purpose Statement articulates a common goal that inspires us daily:

Our Purpose: We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world...more completely. While this statement defines our commercial opportunity, our culture reflects the broader opportunity of improving lives through and beyond our branded products and services.

More than just the impact our brands have on people’s lives every day, we are focussed on the opportunity we have to bring change in parts of the world that need it most, for the people who need it most. Through our overall Live, Learn & Thrive™ cause programme, initiatives such as Children’s Safe Drinking Water and Pampers 1 Pack = 1 Vaccine are examples of how we are improving the lives of millions of people every day. We can leverage the strength and reach of our brands, our expertise in science and innovation and the formidable force of P&G people to make a difference in the world.

Our shared Purpose attracts and unites an extraordinary group of people, P&Gers, around the world—the most diverse workforce in P&G history. Together, we represent around 145 nationalities. Our recruiting and development philosophy to “build from within” fosters a strong culture of trust and shared experiences. Our diversity, our shared culture and our unified Purpose are the defining elements that enable P&G to touch lives and improve life every day.

Pages in
this section