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P&G inaugurates Ariel Plant at Port Qasim

KARACHI, 07 December, 2010: Procter and Gamble Pakistan inaugurated its state of the art Ariel Plant at Port Qasim earlier today. The Plant will manufacture P&G’s premium detergent brand, Ariel in Pakistan by combining breakthrough technology with world class innovation. The inauguration ceremony was held in the presence of Acting Governor Sindh, Mr. Nisar Ahmad Khuhro.

The ceremony was also attended by global and regional P&&G executives including Mr. Werner Geissler, Vice Chairman, P&G Global Operations; Mr. Dimitri Panayotopoulos, Vice Chairman, P&G Global Household Care; Mr. Laurent Philippe, Group President, Central Eastern Europe, Middle East && Africa and senior management from the P&&G regional and Pakistan offices. In addition, senior members of the corporate and government sector were also present at the event. The newly instated US Ambassador to Pakistan, Mr. Cameron Munter, also attended the ceremony.

This new investment by P&G in Pakistan stems from the Company’s purpose-inspired growth strategy to touch and improve lives of more consumers in more parts of the world, more completely. P&G has been in Pakistan for only two decades and in this short time, the company has launched several premium quality brands to serve Pakistan consumers. This landmark investment is expected to create about 3,500 direct and indirect jobs in the country over the next ten years. This Ariel plant is also estimated to create hundreds of millions of dollars in local value addition to the Pakistan economy resulting in significant local supplier base development over the next ten years.

Addressing the audience at the occasion Mr. Werner Geissler, Vice Chairman P&G Global Operations said: “P&G’s purpose-inspired growth strategy enables us to reach the underserved and unserved consumers with increased presence in emerging and developing markets. With a population of 180 million people, Pakistan has been identified by P&G as a high potential emerging market and this hallmark investment bears testimony to our long term outlook on the country. P&G brands in Pakistan are amongst leading household names in their respective categories. We are hopeful that in times to come Pakistan will offer us an even stronger platform to live our Company purpose of touching and improving lives of consumers, now and for generations to come.”

The Ariel plant is based on cutting edge technology comparable to the best P&G plants in the world to ensure high quality local production of Ariel. Ariel is serving consumers in more than 135 countries and it is the trusted ally of Pakistani women by constantly delivering on its promise of tough stain removal and superior overall cleaning. Since its launch in Pakistan in 1998, Ariel has been touching and improving the lives of Pakistani consumers through premium quality product offerings and social cause projects. The new Ariel plant will produce Ariel formulation called Prozim - cleaning clothes better in one wash versus two washes of ordinary detergent.

Chief Guest on the occasion Mr. Nisar Ahmad Khuhro, Acting Governor of Sindh, stated, ‘The establishment of this state-of-the-art Ariel plant in Pakistan is indeed a landmark event. It is a moment of great pride for us that P&G’s globally renowned, premium detergent brand Ariel will now be manufactured in Pakistan. This plant investment brings with it great business opportunities for the local suppliers, numerous direct and indirect jobs as well as community development initiatives.

Mr. Dimitri Panayotopoulos, Vice Chairman, P&G Global Household Care highlighted the key aspects of the Ariel Plant and said: “This Ariel plant investment is cause for celebration and pride both for P&G and Pakistan as well as for our employees, consumers and partners. It has realized extensive local skill development with over 70 Pakistanis given more than 4,000 hours of international training in several P&G locations & technical centers. The plant had invested in developing local supplier base capability even before startup; currently 40% of the raw and packing material cost is sourced within Pakistan. In addition, the plant has been designed to integrate the latest sustainability innovations, technological equipments and e-systems to minimize impact on environment. This Ariel plant is a zero effluent plant completely recycling waste water for industrial use.”

This milestone investment by P&G is a reflection of the Company’s purpose to touch and improve the lives of Pakistanis now and for generation to come. The Ariel plant covers only 20 percent of the total area of the plant site and with the success of this new plant and continued success of its business, P&G is optimistic that future expansions in other categories will occur, bringing greater opportunities for the country.

For further information please contact Shamikh Ahmed @ 0345-2022061