Global Products
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February 11, 2008 — The Cannes International Advertising Festival today announced Procter & Gamble as the 2008 Advertiser of the Year.
One of the highest honors in the advertising industry, the award recognizes P&G for creativity and excellence in global communications. It represents a genuine collective effort that P&G shares wholeheartedly with the many agency partners who have inspired and contributed to the Company's success in recent years. The award will be presented to P&G CEO A.G. Lafley and Global Marketing Officer Jim Stengel at the 55th Cannes Lions Awards Ceremony on June 21, 2008.
"We’ve seen a great transformation in P&G’s approach to advertising and marketing over the past several years in traditional and non-traditional formats," said Terry Savage, Festival Chairman. "P&G's approach today connects more emotionally with consumers and demonstrates a true understanding of the consumer."
P&G first started attending the Festival in 2003 when it set out to change the way its brands are marketed to its consumers. Each year since then, a delegation of P&G marketers has attended the Festival to learn from the world's best advertising work and to immerse themselves in understanding the changing global consumer.
The inspiration and learning from attending the Festival has resulted in more creative and engaging work for P&G brands across all media. Since 2003, P&G has been awarded a total of 40 Cannes Lions. Last year, the Company picked up 14 awards, including a Grand Prix in Press for Tide.
"Creatively, P&G Marketing has come a long way since 2003, and I believe our shift to a more consumer-centric approach has been a key contributor to our strong business results in recent years," stated Jim Stengel, P&G Global Marketing Officer. "Being named Advertiser of the Year for the 2008 Cannes Festival is a terrific recognition — one that we are humbled and honored to receive."
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Read the official press release (PDF).