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P&G Philippines. P&G Global Operations





Global Products




P&G Philippines Brand History




Coconut-Based Cleaning and Food Products

1919 Purico
1931 Star Margarine (first in local market)
1949 Perla
Sunshine Margarine
1950 Camay (first in local market)
1951 Mayon Cooking Oil
1952 PMC Laundry Soap
1954 Victor Shortening
1965 Ola & Agro Laundry Soap
1956 Fresco Bath Soap



Innovative Laundry and Personal Cleansing Products

1957 Tide Detergent Powder (first in local market)
Gleem Toothpaste
1959 DariCreme Refrigerated Margarine (first in local market)
1961 Primex Shortening
1966 Safeguard Germicidal Soap (first in local market)
1968 Ariel Detergent Powder
1969 Gain & Bonus Detergent Powder
1971 Daz Detergent Bar (first in local market)
1972 Lava Detergent Liquid
1975 Mr. Clean Detergent Bar
1979 Prell Shampoo
1981 Crest Toothpaste
1982 Zest Bath Soap
1984 Moncler Bath Soap
1985 Tide Detergent Bar
1986 Ivory Bath Soap



Health Care

1987 Vicks



Hair Care and Laundry Categories

1988 Pampers (first in local market)
1989 Whisper (first in local market)
1989 Rejoice 2-in-1 Shampoo (first in local market)
1991 Tide Ultra (first in local market)
Pantene Shampoo and Conditioner
1992 Max Factor
1993 Vidal Sassoon Hair Care Line
Ivory Shampoo and Conditioner



Dishwashing, Fabric Care and Food Categories

1994 Joy Dishwashing Liquid (first in local market)
1996 Mr. Clean for Washing Machines
Downy (first in local market)
1997 Alldays Pantiliners
1998 Pringles



Laundry, Personal Care and Hair Care

1999 Secret Deodorant
2000 Safeguard Deodorant
Ascend Shampoo and Leave-On Conditioner
Safeguard Hand Sanitizer
2001 Ariel Detergent Powder
Safeguard Body Wash
Old Spice Deodorant
Zest Reintroduction
Clairol Shampoo and Conditioner
2003 Wella Hair Care Products
2005 Camay Reintroduction