Our purpose from the beginning
P&G was founded in the US in 1837 by two men who met by chance. William Procter and James Gamble were from England and Ireland respectively and were on separate journeys through the United States when the challenges of travel led both of them to Cincinnati. They might never have met had they not married sisters – Olivia and Elizabeth Norris – whose father convinced them to become business partners and In 1837, a humble but bold new enterprise called Procter & Gamble was born. What began as a small, family-oriented soap and candle company grew and thrived, inspired by P&G’s Purpose of providing products and services of superior quality and value.
Our Heritage in Sub Saharan Africa
P&G entered Sub Saharan Africa in 1992 when it acquired the Richardson Vicks manufacturing plant in Embakasi- Industrial area in Nairobi, Kenya. The two flagship brands for P&G were Always which was introduced in 1993 and Pampers in 1998.
From Kenya, P&G opened subsequent offices in Uganda, Tanzania, and Ethiopia eventually to the rest of Sub-Saharan countries.
Today, P&G is the leading consumer packaged goods company in region, reaching almost 200 million households daily with our innovative brands which touch and improve the lives of people all across Sub Saharan countries.
The power of P&G’s Purpose is the one factor above all others that has contributed to the Company’s long heritage of growth. This collection of moments in our history explores how, from the very beginning, P&Gers have been in touch, in the lead and improving lives every day. Our Purpose is an essential part of who we are, who we have been, and who we will be for generations to come.
At P&G, we work hard to stay in touch with the people
who use our products, with the external partners who
help us fulfill P&G’s purpose and with one another.
P&G becomes the first company to conduct deliberate, data-based market research with consumers. This forward-thinking approach enables us to improve consumer understanding, anticipate consumer needs and respond with products that improve their everyday life.
P&G is the first business to advertise direct to consumers on a national level with the first TV ad for the Ivory soap brand in 1939. P&G is also responsible for the concept of the “soap opera” as the first sponsor of a radio drama.
P&G becomes one of the first companies to formally respond to consumer correspondence by establishing our Consumer Relations department. The addition of free phone numbers in 1973 and email in the 1980s further enhance consumers’ ability to contact us and keep the consumer at the heart of all we do.
In The Lead
P&G is committed to being a leader. We want our brands
to lead their categories. We want our Company to be a
leader in our industry and our communities. And we want
P&G to be among the best places to work.
P&G’s Manufacturing plant in London, West Thurrock started production of laundry soap powder. The first in the world to produce soap by a hydrolyzer process – this reduced the time required for soap-making from days to hours.
P&G answers the age-old need to reduce leaks, mess and rashes caused by wetness of cloth baby nappies by introducing Pampers, the first affordable, successful disposable nappy. Today, more babies around the globe experience the comfort and dryness of Pampers than any other nappy brand.
P&G acquires Richardson-Vicks, maker of personal healthcare products including Pantene, Olay and Vicks product lines.
P&G acquires Max Factor.
P&G acquires Clairol.
P&G acquires Wella.
P&G acquires Gillette.
Ariel was launched in Sub Saharan market in 2009 following intense research and study of the African consumer and what she requires in a detergent. Ariel enzymax formulation was created specifically to deal with local stains. The brand was launched with a promise of ‘I wash’ to consumers meaning that you do not need to spend a lot of time washing since the product has the ability to remove the tough stains in one wash.
Improving Lives Every Day
Everything we do should always be about improving the
lives of the world’s consumers and communities in which
we live and work, now and for generations to come.
The founder’s son, James N. Gamble, helps create the first coordinated community campaign for charities. That charitable organization, known today as The United Way, is the leading community-based fund-raiser in the United States.
P&G establishes the Procter & Gamble Fund to coordinate the distribution of money globally to charitable organizations in communities where we have a concentration of employees. Today the Fund, through its corporate philanthropy programme Live, Learn and Thrive™, works to improve the lives of more than 50 million children around the world each year.
P&G launches a partnership between the Pampers brand and UNICEF to eliminate maternal and neo-natal tetanus in the developing world. Through a simple one-pack=one vaccine mechanic, P&G, together with UNICEF and our Pampers consumers all over the world, are making a difference in people’s lives who need it most. By 2015, we aim to completely eliminate this “silent killer” in the developing world.
To address the global crisis of unsafe drinking water, P&G creates the Children’s Safe Drinking Water programme, which uses P&G’s unique PUR water purification sachets. This programme reflects the company’s commitment to doing the right thing for the long term, and is improving life in some of the poorest countries in the world.
Always Keeping Girls in School
Since its introduction, the Always Keeping Girls in School Program has provided to over 6.2 million free Always sanitary pads and education across the region. Working together with other partners such as Health Education Africa Resource Team (HEART), Girl Child Network and UNESCO, the program has seen about 100,000 girls complete their primary school level education.