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		Consumer market knowledge (CMK) might be Procter & Gamble's best "secret weapon," because this is the organisation that builds the company's renowned gut-level understanding of "what consumers think and what they want." Our key role is to listen to our consumers to identify business opportunities. By interpreting complex market data, we stimulate ideas and develop progressive strategies.

Within the marketing development organization (MDO), CMK's role focuses on how we deliver the global business strategy to the local market/consumer. You'd use consumer and customer learning to maximize the business potential of new and existing brands; you'd also identify new consumer segments and market channels. Projects within the MDO are exciting and diverse; you could work on an entry-point marketing program directed at attracting the teen consumer, or you'd identify ways to market to French Canadian consumers more effectively. You might work directly with our major account teams to identify mutually beneficial ways to market our products to consumers. The ultimate goal: to improve and maximize the sales potential of our initiatives across all the GBUs.

We are very keen to attract high achievers from business and scientific academic backgrounds.

We are also interested in those who have excellent analytical skills combined with a natural flair for converting consumer and market data into valuable business information.

We place great importance on leadership, creative thought and entrepreneurial skills.

As a member of CMK, you'll need in-depth understanding of consumers and markets. You'll also appreciate that our key principles revolve around a set of core beliefs, the first of which is the creation of leaders.

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