Sustainability, environmental Sustainability and CSR in the Arabian Peninsula


Through our Products, Operations and Social Responsibility, we work to touch and improve upon the lives of our Arabian Peninsula consumers, as well as the communities they live in. We are working towards greener operations, more community involvement and products that use sustainable materials in more efficient ways, to achieve our sustainability goals.


Commitment through Our Products

We are committed to improving people’s everyday lives by making products that are better for the environment. To understand how we can make a product more environmentally sustainable, we analyze its footprint throughout its entire life cycle — from the creation of raw materials, to manufacturing, to consumer use, to disposal. This helps us focus on where we can make the most significant impact.


For example, by rethinking the raw materials phase of some of our products and how the products are designed and formulated, we’ve been able to reduce the amount of materials we use, the energy it takes to produce them and the waste at the end of consumer use. We’ve also begun to replace petroleum-based raw materials in some of our products with sustainably sourced renewable materials. We achieve this through leveraging our strength of consumer understanding to deliver sustainable innovations without trade-offs in performance or value.


Revolutionizing Diapers
Pampers with Dry Max is the brand’s biggest innovation in the last 25 years. Pampers conducted externally peer-reviewed Life Cycle Assessments (LCAs) that evaluated key environmental indicators for products sold in the specific markets. Both internal and external LCAs showed that the sourcing and production of raw materials is the life cycle stage contributing the most to the potential environmental impact from disposable diapers. Pampers developed the Dry Max technology, which allows for the removal of the air felt (paper pulp) from the diaper core. This innovation has resulted in a diaper that is 20% thinner than before. The latest diapers from Pampers are one step better for the environment and provide performance benefits to babies. The thinner core helps provide freedom to move and play, while being Pampers’ driest diaper.


Committed to Compaction
Building on previous years’ success in North America and Western Europe, we compacted our powder laundry detergents in the Arabian Peninsula. Making them more environmentally friendly and more sustainable. We did this using the latest available technology without compromising performance nor reducing the number of washes consumers get from the product. Compaction provides meaningful benefits for the consumer, the retailer, and the environment. The compacted powder formulas of Tide, Ariel, and Bonux use a higher proportion of dense active cleaning agents, resulting in the same great performance using less product. The environment benefits from a smaller carton size that produces less packaging waste. The consumers benefits from less energy and water consumption per wash. The retailer benefits because fewer trucks, fewer pallets, and less inventory space allow for a more efficient supply chain.



Commitment through Our Operations

Our commitment to improving everyday lives begins with our own day-to-day operations. And we’re making progress — reducing energy usage and water consumption, and reducing the amount of manufacturing waste going to landfills. We’ve expanded this focus on efficient and environmentally responsible operations across our end-to-end supply chain. We’re collaborating with suppliers on the front end and our finished product logistics on the back end to make steady, lasting improvements in our operations.


Committed to leading results
In 2007, P&G announced its Corporate sustainability goals for 2012, which include reducing the environmental footprint of our operations. To contribute to these sustainability goals, all of our manufacturing sites have been working hard to reduce 10% (per unit production) by mid 2012 on CO2 emissions, energy, water consumption and disposed solid waste. Our plant in Dammam, Saudi Arabia, which manufactures Fabric and Home Care products, was awarded with a P&G global gold award in 2011 for achieving the sustainability goals.


Transforming Waste Into Alternative Products
To reduce waste at our manufacturing plants and distribution centers, P&G employs a dedicated global team of experts. The GARP team (Global Asset Recovery Purchases) has expertise in creating value from waste. When a P&G facility has something it cannot recycle, GARP steps in to help. Thanks to them, many materials that were once destined for landfill or incineration are being put to good use — or sold for re-use, reducing the virgin materials that other companies require.


To date, 17 P&G plants and distribution centers have achieved zero manufacturing waste sent to landfill. This means that 100% of their manufacturing waste is beneficially re-used and diverted from landfills. Our plants in Saudi Arabia have strong achievements in this reducing manufacturing waste to less than 10%, with the plans in place to achieve 100% beneficial reuse by 2013.



Commitment to Social Responsibility

We don’t make a profit so we can improve lives, we make a profit by improving lives. That’s why touching and improving lives is at the heart of our business model, and it’s what motivates us to make a difference in communities around the world. Through P&G’s Live, Learn and Thrive cause, we are helping children in need:
•        Get off to a healthy start (Live)
•        Receive access to education (Learn)
•        Build skills for life (Thrive)


Not only do P&G employees lend their time and talents to these Live, Learn and Thrive efforts, but we leverage the strength and reach of our brands to raise public awareness, engagement, and donations. Our people and our brands are our greatest assets, and together, they are a tremendous force that can make an impact that matters.


Making a Difference in Our Community
Our purpose encourages us to touch lives with small, but meaningful differences every day. Through our Live, Learn and Thrive program and other social initiatives we have been able to touch the lives of more than seven million people in the Arabian Peninsula countries since 2007. The breadth and depth of P&G’s Corporate Social Responsibility initiatives within the region illustrate our commitment to touching and improving lives now and for generations to come.


In UAE together for a fun-filled day out in Zaabeel Park, Dubai. The Alnahdhah Social Association in Riyadh, Saudi Arabia, witnessed an impressive turnout in support to the region’s disabled community, with attendants participating in »Unified Sports’ sessions which joined those with and without disabilities together in competing teams. The events were part of a multi-brand in-store initiative to support training and qualification of athletes with intellectual disabilities across the region.


Pampers and UNICEF against Maternal and Neonatal Tetanus
Pampers joined hands with UNICEF globally with an aim to eliminate Maternal and Neonatal Tetanus. World Health Organization statistics show that Maternal and Neonatal Tetanus is responsible for the deaths of 59,000 new born babies every year globally. In the Arabian Peninsula region, we have launched the ”1 Pack = 1 Life saving Vaccine“ campaign making a significant positive difference.


Advancing medical services to Disabled Children in Saudi Arabia
In partnership with the Disabled Children Association (DCA) in Saudi Arabia, we launched ”Their Smile in Your Hand“, an in-store campaign to help improve medical services for disabled children in KSA. These medical services are crucial to maintaining rehabilitation programs that would allow disabled children to integrate into their societies; with our consumers’ support, DCA had the ability to improve the medical services efficiency and increase their reach by 10%.


Stepping Up for athletes with special needs
Partnering with Special Olympics MENA for the sixth year, we organized the Step Up Festival to gather residents, volunteers, and children in UAE together for a fun-filled day out in Zaabeel Park, Dubai. The Alnahdhah Social Association in Riyadh, Saudi Arabia, witnessed an impressive turnout in support to the region’s disabled community, with attendants participating in ”Unified Sports“ sessions which joined those with and without disabilities together in competing teams. The events were part of a multi-brand in-store initiative to support training and qualification of athletes with intellectual disabilities across the region.