Caring about your health
Founded in 1950 in California, Oral-B provides outstanding oral-care products to consumers, dental professionals and retailers worldwide.
The Oral-B brand has become the worldwide leader in both the manual and power toothbrush markets. It includes power toothbrushes for adults and children, dental floss and interdental products, such as irrigators and oral-care centers.
Oral-B toothbrushes are used by more dentists and consumers than any other brand in the U.S. and in many international markets.
Crest is a brand that has continually pushed to improve oral health since its inception in 1955. Today, Crest is among the most trusted household brands, a value reinforced by the continued acceptance of many of its products by the American Dental Association. In 1950, Procter & Gamble formed a joint research project team headed by Dr. Joseph Muhler at Indiana University to develop and test a new toothpaste with fluoride. Eventual exciting results from a clinical study of this toothpaste indicated that children ages six to 16 showed an average 49% reduction in cavities, and adults showed tooth decay reduction to almost the same degree. Crest has been a leader in dental health innovations since its inception in 1955. In 2005, Crest was thrilled to celebrate its 50th year of providing healthy, beautiful smiles.
For over five decades Safeguard has been empowering mothers over the world to protect their families’ health with trusted germ protection, day in and day out. Safeguard is P&G’s largest global personal care brand. First launched as a bar soap in the USA in 1963, it is now also available in other product forms such as bodywash, liquid hand soap and hand sanitizer. Safeguard is currently sold across Asia, Europe, Africa and Latin America and was recently launched in the Arabian Peninsula.
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