Caring about your family
Always has developed throughout the years to provide a variety of products with patented technologies that satisfy various consumer needs: Always Ultra, Always Sensitive, and pantiliners for daily use. Always seeks to provide innovative products inspired by deep consumer understanding, allowing the brand to achieve market leadership with 78 percent market share. Always is also active in the community, having led a strong educational program in schools about personal hygiene for females for more than 10 years, in strong cooperation with local Ministries of Education.
Pampers is the biggest P&G brand worldwide and the world's leading disposable diaper since its launch in 1961. Pampers has served millions of babies since its launch in the Arabian Peninsula, not only through providing the best diapers on the market, but also through leading and providing positive contributions to the mother and babies awareness campaigns all over the region.