P&G in Australia and New Zealand is committed to improving the lives of consumers by ensuring we give back to the community. We are also committed to growing our business responsibly and sustainably while minimising our impact on the environment.
Born to Live, Learn and Thrive
In line with our global colleagues, P&G’s corporate cause in Australia and New Zealand is ‘Born to Live, Learn and Thrive’, a partnership with Save the Children. Based on the idea that no child is born to die, Save the Children and P&G deliver programs that touch and improve the lives of children in a number of ways.
No Child is Born to Die
- 8.1 million children under five years old die every year from preventable and treatable illnesses such as diarrhoea, pneumonia and malaria.
- A billion people lack access to a health worker.
- More than 40 million children under five have no access to essential health services.
- 61 developing countries have a critical shortage of health workers.
With P&G’s support, Save the Children’s Born to Campaign will address these needs and save children’s lives.
Our Goal: 2.3 Heath Workers per every 1,000 people
Three and a half million are needed to close the health gap
Born to Live
In 2012, P&G’s Vicks campaign, ‘Breathe for Life’, will save children in Bangladesh via Save the Children’s Maternal and Child Health Program. The aim of the campaign is to treat children with pneumonia.
Born to Learn
P&G supports childrens’ education through Save the Children’s Story Swag program. Children need to be exposed to books from a very young age, and sometimes parent capacity is limited by their level of educational attainment. Story Swag is a creative reading tool to show parents the importance of reading and story telling and the use of books to extend a child's knowledge, literacy, numeracy, and social, psychological development.
Each swag contains activities and songs or rhymes that use the book as the basis for a theme. With the support of P&G, Story Swags will be provided to all Save the Children Early Childhood services around Australia.
Story Swags support parents and children to engage in story telling and the enjoyment of books by having them participate in the creation of the swag.
Born to Thrive
P&G supports a number of Save the Children programs to build skills and resilience in young people.
- Glebe Pathways - re-engaging young people with their education
- Life Skills Program NSW - literacy, numeracy and life skills training for children in Juvenile Justice System
- The Chilling Space in Kununurra
In New Zealand
- The 4Good Program - a mentoring program working with school children to develop leadership skills.
P&G’s employees in Australia and New Zealand are encouraged to participate in a number of Save the Children initiatives including:
- Joining a reading program at the Intensive Supported Playschemes in Western Sydney and inner city Melbourne
- Mentoring a young person in the NZ 4Good Program.
- Organising their team or friends to sponsor a Health Worker - just $150 will train and equip one health worker and save children's lives in Bangladesh, India or Laos
- Getting a group together, at work or at home and knit a life saving blanket for a newborn.
- Supporting the Christmas Giving Appeal and collect gifts for children who attend Save the Children programs at Christmas
- Using their professional skills to help Save the Children's operations
Vicks Road to Relief campaign
Vicks Road to Relief provided an easy way for Australian parents to make an enormous, real difference to the lives of underprivileged children. Every specially-marked Vicks product purchased throughout winter 2011 helped to pay for one child in a developing country to be immunised against measles, to help in the fight against pneumonia. Pneumonia is a serious complication and common cause of death associated with measles. Each year almost two million children in developing countries die from this preventable.
All funds raised by Vicks Road to Relief were donated to UNICEF, who will ensure that the measles immunisations are administered in the places where they are most urgently needed. In 2011 this included Laos and Somalia.For more information visit the Vicks Road to Relief website www.vicksroadtorelief.com.
P&G and Barnardos
Brighter Smiles was P&G Australia’s previous local Live, Learn and Thrive program – a partnership with children’s welfare charity Barnardos. Through this partnership, P&G provided both financial and ‘in kind’ support to help Barnardos deliver vital services for children who are abused, neglected or living in poverty. All employees were encouraged to participate in at least one team building activity with Barnardos each year. This involved interacting with Barnardos children or assisting Barnardos with working fees or fundraisers.
Another aspect of P&G’s local relationship with Barnardos was the ‘Power A Smile’ initiative, supported by Duracell. This initiative helped fund Barnardos’ vital services for children across Australia who are abused, neglected or living in poverty, so that they could experience a happier Christmas. By urging the public to make a donation of as little $25, the campaign put a smile on the faces of 8,000 children over Christmas. Duracell matched all donations made to Barnardos through ‘Power a Smile’, dollar for dollar.
Committment to the environment
P&G in Australia and New Zealand is committed to sustainably growing our business while minimising our impact on the environment.
Some of our achievements to date:
- We reduced the plastic component of our Gillette packaging by 75%
- We reduced the plastic component of our Olay packaging by 25%
- We reduced our energy consumption in Head Office by 50% in 2010
- We reduced our paper usage in Head Office by 15% in 2010
- We reduced our toner usage in Head Office by 10% in 2010