Sustainability is about ensuring a better quality of life, now and for generations to come.

P&G does this through the products and services we offer, making these products in an environmentally responsible manner, and through our social responsibility programs that improve lives for those in need around the world.

We define sustainability broadly at P&G to include both environmental sustainability and social responsibility.

Sustainability in Australia and New Zealand

P&G in Australia and New Zealand is committed to improving the lives of consumers by ensuring we give back to the community. We are also committed to growing our business responsibly and sustainably while minimising our impact on the environment.

Born to Live, Learn and Thrive

In line with our global colleagues, P&G’s corporate cause in Australia and New Zealand is ‘Born to Live, Learn and Thrive’, a partnership with Save the Children. Based on the idea that no child is born to die, Save the Children and P&G deliver programs that touch and improve the lives of children in a number of ways.

No Child is Born to Die
  • 8.1 million children under five years old die every year from preventable and treatable illnesses such as diarrhoea, pneumonia and malaria.
  • A billion people lack access to a health worker.
  • More than 40 million children under five have no access to essential health services.
  • 61 developing countries have a critical shortage of health workers.

With P&G’s support, Save the Children’s Born to Campaign will address these needs and save children’s lives.

Our Goal: 2.3 Heath Workers per every 1,000 people
Three and a half million are needed to close the health gap

Born to Live
In 2012, P&G’s Vicks campaign, ‘Breathe for Life’, will save children in Bangladesh via Save the Children’s Maternal and Child Health Program. The aim of the campaign is to treat children with pneumonia.

Born to Learn
P&G supports childrens’ education through Save the Children’s Story Swag program. Children need to be exposed to books from a very young age, and sometimes parent capacity is limited by their level of educational attainment. Story Swag is a creative reading tool to show parents the importance of reading and story telling and the use of books to extend a child's knowledge, literacy, numeracy, and social, psychological development.

Each swag contains activities and songs or rhymes that use the book as the basis for a theme. With the support of P&G, Story Swags will be provided to all Save the Children Early Childhood services around Australia.

Story Swags support parents and children to engage in story telling and the enjoyment of books by having them participate in the creation of the swag.

Born to Thrive
P&G supports a number of Save the Children programs to build skills and resilience in young people.

In Australia:

  • Glebe Pathways – re-engaging young people with their education
  • Life Skills Program NSW – literacy, numeracy and life skills training for children in Juvenile Justice System
  • The Chilling Space in Kununurra

In New Zealand

  • The 4Good Program – a mentoring program working with school children to develop leadership skills.

Employee participation
P&G’s employees in Australia and New Zealand are encouraged to participate in a number of Save the Children initiatives including:

  • Joining a reading program at the Intensive Supported Playschemes in Western Sydney and inner city Melbourne
  • Mentoring a young person in the NZ 4Good Program.
  • Organising their team or friends to sponsor a Health Worker – just $150 will train and equip one health worker and save children’s lives in Bangladesh, India or Laos
  • Getting a group together, at work or at home and knit a life saving blanket for a newborn.
  • Supporting the Christmas Giving Appeal and collect gifts for children who attend Save the Children programs at Christmas
  • Using their professional skills to help Save the Children’s operations

Historical initiatives

Vicks Road to Relief campaign

Vicks Road to Relief provided an easy way for Australian parents to make an enormous, real difference to the lives of underprivileged children. Every specially-marked Vicks product purchased throughout winter 2011 helped to pay for one child in a developing country to be immunised against measles, to help in the fight against pneumonia. Pneumonia is a serious complication and common cause of death associated with measles . Each year almost two million children in developing countries die from this preventable.

All funds raised by Vicks Road to Relief were donated to UNICEF, who will ensure that the measles immunisations are administered in the places where they are most urgently needed. In 2011 this included Laos and Somalia.

For more information visit the Vicks Road to Relief website (www.vicksroadtorelief.com).

P&G and Barnardos
Brighter Smiles was P&G Australia’s previous local Live, Learn and Thrive program – a partnership with children’s welfare charity Barnardos. Through this partnership, P&G provided both financial and ‘in kind’ support to help Barnardos deliver vital services for children who are abused, neglected or living in poverty. All employees were encouraged to participate in at least one team building activity with Barnardos each year. This involved interacting with Barnardos children or assisting Barnardos with working fees or fundraisers.

Another aspect of P&G’s local relationship with Barnardos was the ‘Power A Smile’ initiative, supported by Duracell. This initiative helped fund Barnardos’ vital services for children across Australia who are abused, neglected or living in poverty, so that they could experience a happier Christmas. By urging the public to make a donation of as little $25, the campaign put a smile on the faces of 8,000 children over Christmas. Duracell matched all donations made to Barnardos through ‘Power a Smile’, dollar for dollar.

Committment to the environment

P&G in Australia and New Zealand is committed to sustainably growing our business while minimising our impact on the environment.
Some of our achievements to date:

  • We reduced the plastic component of our Gillette packaging by 75%
  • We reduced the plastic component of our Olay packaging by 25%
  • We reduced our energy consumption in Head Office by 50% in 2010
  • We reduced our paper usage in Head Office by 15% in 2010
  • We reduced our toner usage in Head Office by 10% in 2010

Environmental Sustainability

As part of our strategy to grow responsibly, we will work toward a long-term environmental sustainability vision that includes:

  • Powering our plants with 100% renewable energy
  • Using 100% renewable or recycled materials for all products and packaging
  • Having zero consumer and manufacturing waste go to landfills
  • Designing products that delight consumers while maximizing our conservation of resources

This vision is stretching, and we believe it will take us decades to achieve.
Learn more about our approach to environmental sustainability

Social Responsibility

Live, Learn and Thrive is P&G’s corporate cause, focusing on helping children in need around the world. The programs enable children to get off to a healthy start, receive access to education and build skills for life. Since 2007, P&G has improved the lives of over 210 million children.
Learn more about our approach to social responsibility

Employees & Stakeholders

In order to deliver our environmental and social programs, we must engage our employees and stakeholders. Our objective is to equip all P&G employees to build sustainability thinking and practices into their everyday work. We will also work transparently with stakeholders to enable continued freedom to innovate in a responsible way.


To show continued commitment and meaningful progress towards our long-term environmental vision and our social responsibility programs, we recently added specific ten-year goals that we will achieve by 2020. These goals are incremental to the current goals that cover the time period of 2007-2012. We will continue to report progress against all goals annually.

2020 Sustainability Goals

Replace Petroleum-Based Materials with Sustainably Sourced Renewable Materials 25%*
Cold Water Washing 70% of total washing machine loads
Packaging Reduction 20% (per consumer use)*
Consumer Solid Waste Pilot studies in both developed and developing markets to understand how to eliminate landfilled/dumped consumer solid waste
*vs. 2010 baseline

Renewable Energy Powering our Plants 30%
Manufacturing Waste < 0.5% (disposed)
Truck Transportation Reduction 20% (km/unit of volume)*
*vs. 2010 baseline

Children’s Safe Drinking Water Program Save a life every hour*
*To reach the “Save a Life Every Hour” goal, the delivery of more than 2 billion liters of clean drinking water in developing countries every year will help save an estimated 10,000 lives and prevent 80MM days of diarrheal illness on an annual basis.

P&G Report Card: 2012 Sustainability Goals

These goals, originally set in 2007, were increased in March 2009. The goal for P&G Children's Safe Drinking Water (CSDW) program was again increased in September 2009.

GOAL Develop and market at least $50 billion in cumulative sales of “sustainable innovation products,” which are products that have an improved environmental profile.(1)
(in billions of U.S. dollars)
Cumulative Sales since July 2007
Cumulative sales of sustainable innovation products $26.5

GOAL Deliver an additional 20% reduction (per unit production) in CO2 emissions, energy consumption, water consumption and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50%.
(percent reduction per unit production)
Since July 2007 Since July 2002
Energy Usage -14% -50%
CO2 Emissions -11% -53%
Waste Disposal -50% -55%
Water Usage -16% -55%

GOAL Enable 300 million children to Live, Learn and Thrive.(2) Prevent 160 million days of disease and save 20,000 lives by delivering 4 billion liters of clean water in our P&G Children’s Safe Drinking Water program.(3)
PROGRESS Since July 2007
Number of Children Reached 210 million
Liters of Clean Water Delivered 1.5 billion
Days of Disease Prevented 60 million
Lives Saved 7,450
(1) Sustainable Innovation Products are included if they have launched in market since July 1, 2007, and have a >10% reduction in one or more of the following indicators without negatively impacting the overall sustainability profile of the product: A. Energy, B. Water, C. Transportation, D. Amount of material used in packaging or products, E. Substitution of nonrenewable energy or materials with renewable sources.
(2) Live, Learn and Thrive (LLT) is P&G’s global cause that focuses our social investments on efforts that improve the lives of children in need ages 0 – 13.
(3) Within Live, Learn and Thrive, our signature program is Children’s Safe Drinking Water. Methodology for calculating diarrheal days and mortality was developed with Population Services International and Aquaya Institute. Details are provided in the 2010 Sustainability Report found at www.pg.com/sustainability/reports.shtml