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More information
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Heritage brochure (PDF)
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P&G institutes a pioneering profit-sharing program that gives employees an ownership stake in the Company. This significant innovation helps employees connect their vital roles with the Company's success.
P&G becomes the first company to conduct deliberate, data-based market research with consumers. This forward-thinking approach enables us to improve consumer understanding, anticipate consumer needs and respond with products that improve their everyday life.
P&G becomes one of the first companies to formally respond to consumer correspondence by establishing the Consumer Relations department. The addition of toll-free phone numbers in 1973 and e-mail in the 1980s further enhances consumers' ability to contact us and keeps the consumer at the heart of all we do.
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Crest® is codeveloped with Indiana University. This collaboration
delivers a product that is a breakthrough in the use of fluoride to
protect against tooth decay, the second-most-prevalent disease at
the time.
P&G develops Naturella feminine pads specifically to meet the
needs of low-income women in Latin America. Based on deep consumer
understanding, Naturella responds to consumers' desire for freshness
with chamomile, a unique ingredient never before used in
feminine care products.
High-frequency stores common in developing markets emerge as our largest customer channel. Consisting of nearly 20 million stores across the world,
High-frequency stores represent a particular opportunity in fast-growing low income markets. Through
high-frequency stores, we connect to consumers with affordable products and packaging specially designed for their needs.
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  ©2008 Procter & Gamble. All claims valid only in the U.S. Terms and Conditions Privacy Statement P&G Links Site Help Site Map Contact Us P&G Everyday Solutions: Register Modify Profile Unsubscribe P&G Global Operations
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