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 Early in the 20th century, the Company began with one man's idea for a new product and his perseverance and dedication to make his dream a reality. Dr. Bunting was a dedicated Baltimore pharmacist. In 1914 he developed, in the prescription room of a drug store, a combination of medication and "vanishing cream" as a treatment for sunburn and appropriately called it "Dr. Bunting's Sunburn Remedy." One day, a customer who tried the new concoction on his eczema stated to Dr. Bunting with great satisfaction: "Your cream knocked my eczema!" This opened up broad new possibilities for the product, and also inspired the name Noxzema®. Dr. Bunting continued to explore other opportunities as the basis of his new business. For three years, he mixed, heated and poured Noxzema from a large coffee pot into blue jars. Demand grew for his "multi-purpose cream" and in 1920 the first Noxzema Chemical Company factory was opened in a tiny house in Baltimore. By 1938, the company's goal of national distribution was achieved through advertising on National Radio Networks, the Noxzema blimp, and billboards on the boardwalk of Atlantic City. By the 1950s an emphasis on strengthening our consumer franchise grew and innovative products were established such as shave cream, suntan lotion and cold cream. CoverGirl Cosmetics was launched in 1960, backed with an advertising campaign using actual magazine cover girls who were enthusiastic about this "glamorous new makeup." Since its introduction, the CoverGirl line has been regularly expanded and the products updated in order to keep pace with ever-changing fashion trends. By 1966, Noxzema Chemical Company adopted the name Noxell. In 1989, the Noxell Corporation was acquired by Procter & Gamble. |
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