Choose a Category   All P&G Products Air Fresheners Antiperspirants   & Deodorants Baby & Child Care Batteries Body Wash & Soap Colognes Cosmetics Dish Washing Feminine Care Hair Care Hair Color Health Care Household Cleaners Laundry & Fabric Care Oral Care P&G Professional P&G ProLine Paper Products Pet Nutrition Prescription Drugs Prestige Fragrances Shaving Skin Care Small Appliances Snacks   Choose by Brand   All P&G Products A Touch of Sun Activair EasyTab Actonel Align Always Anna Sui Asacol Aussie Baldessarini Balsam Color Boss Boss Skin Bounce Bounty Braun Camay Cascade Charmin Cheer Children's Pepto Christina Aguilera Clairol Clearblue Easy Cover Girl Crest Crest Glide Crest Whitestrips Dantrium Dantrium IV Dawn Didronel Downy Dreft Dunhill Duracell Enablex Era Escada Eukanuba Febreze Air Fresheners Febreze Refreshers Fekkai Fibersure Fixodent Gain Gillette Complete   Skincare Gillette Fusion Gillette Fusion Power Gillette M3POWER Gillette M3POWER Nitro Gillette MACH3 Gillette MACH3 Turbo Gillette SatinCare Gillette Venus Gleem Head & Shoulders Herbal Essences Hugo Hydrience Iams Infusium 23 Ivory Jean Patou Joy Lacoste Loving Care Luvs Macrobid Macrodantin Max Factor Men's Choice Metamucil Mexx Mr. Clean Mr. Clean Autodry Carwash Natural Instincts Nice 'n Easy Noxzema Olay Old Spice Oral-B Pampers Pampers Kandoo Pantene Pepto-Bismol Physique Prilosec OTC Pringles Puffs Puma PUR Replay Safeguard SatinCare Scope Secret SK-II Swiffer Tampax Tide Tom Tailor Ultress Vicks Valentino Zest Zooth Company Help Business Customers: Make Selection Commercial Products P&G Chemicals P&G Health Sciences P&G Pharmaceuticals P&G Products Europe P&G Suppliers Retail/Wholesale Supplier Diversity Professional Services: Make Selection Actonel Healthcare Asacol Professional Commercial Products dentalcare.com Eukanuba Breeders Iams Breeders Iams Vets Corner Iams Vet Students Metamucil Health Safety Data Sheets Salon Professionals Technology Licensing Transora Tremor Download a Report: Make Selection Animal Alternatives Annual Report Company Fact Sheet Business Conduct Manual Connections Map S.Africa HIV/AIDS Report Supplier Guidelines Sustainability &  Philanthropy Report Sustainability &  Philanthropy Exec Summary Values and Policies		In the beginning In 1878, after years of experimentation with various formulations, James N. Gamble triumphantly reported he and his associates had developed the formula for a white soap that was satisfactory in every respect. Appropriately enough, the product would be called P&G White Soap. But Harley Procter insisted the new white soap deserved a more distinctive name — one that people would remember when they went to the store. Finally, after weeks of consideration and rejection of a variety of names, Mr. Procter had a sudden flash of inspiration while attending Sunday church service. The search for a name ended when the minister read from Psalms 45:8, "All thy garments smell of myrrh and aloes and cassia, out of the ivory palaces whereby they have made thee glad." In October 1879, the first bar of Ivory was sold. Send us more floating soap The Ivory ability to float — perhaps its most famous feature — was the result of an accident! An employee failed to shut off the soap-making machine when he went to lunch. When he returned, he found the soap mixture puffed-up and frothy. After consulting with his supervisor, the decision was made to finish and ship the soap since the ingredients had not been changed in any way by the longer mixing time. About a month later, P&G received orders for more of "the floating soap." The people in the Order Department were perplexed. Only after some detective work was the mystery solved. The long forgotten lunchtime accident had produced a floating soap! Today, Ivory floats because we intentionally whip a small amount of air into Ivory as it's being made. This makes the soap lighter than water, so it floats. This process also makes each bar of Ivory velvety smooth and easy to lather. 99-44/100% pure — it floats This famous slogan originated in the 1800s when samples of Ivory were sent to college chemistry professors and independent laboratories for analysis. Comparison tests were made with castile soaps—the standard of excellence at that time. One chemist's analysis was in table form with the ingredients listed by percentage. Harley Procter totaled the ingredients that did not fall into the category of pure soap — they equaled 56/100. He subtracted from 100, and wrote the slogan, "99-44/100% Pure Washables." Ivory Liquid — (Introduced 1957) — Liquid Ivory for dishes is a light-duty detergent. It earns the Ivory name by offering mildness to hands. Ivory Liquid is "Tough on grease and easy on hands." In 1995, Ultra Ivory Dishwashing Liquid was introduced. Ultra Ivory is still "Tough on grease, easy on hands," while using 1/3 less product than with regular dishwashing detergents. Liquid Ivory Snow — (Introduced 1989) — A liquid laundry detergent that offers Ivory mildness and all the cleaning performance of an adult detergent. Liquid Ivory offers the convenience of a liquid laundry detergent and helps baby's clothes retain their flame —k retardant benefits. History of Crest History of Head & Shoulders History of Ivory History of MAX Factor History of Noxell History of Old Spice History of Tampax Past Soap Products
©2008 Procter & Gamble. All claims valid only in the U.S.  Terms and Conditions  Privacy Statement  P&G Links  Site Help  Site Map  Contact Us P&G Everyday Solutions:  Register  Modify Profile  Unsubscribe  P&G Global Operations We self-certify compliance with: