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P&G and the Hispanic Community
P&G and the Hispanic Community
Statement From Edgar Sandoval

Dear Partner:

Over the last half century, P&G's support of programs in the Hispanic community has steadily grown. Today, the vision and collective actions of our leadership and employees make P&G a positive influence, impacting those who aspire to a better life.

Our long-standing relationship and commitment to the Hispanic community is evident in product innovation and marketing programs we develop that benefit the lifestyles, customs and experiences of Hispanics in the United States. This makes us very proud, but our commitment has to extend beyond, to help provide more opportunities and improve life for Hispanics everywhere. Through new initiatives, community partnerships and volunteerism, P&G is making a difference, supporting Hispanic education and health, expanding work force and supplier diversity, and proactively reaching out to the Hispanic community in a variety of ways.

But we couldn't do it without you and your support. Together we can look forward to another half century of achievement and success for Hispanics!

Edgar Sandoval, General Manager, North America Marketing and Multicultural Business
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Community Partnerships
P&G is proud to partner with a variety of organizations dedicated to serving the Hispanic community.
P&G and the Hispanic Community Community Involvement (PDF)
Learn more about P&G's involvement in the Hispanic community.
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We'd Like to Hear From You

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What's New
"Ethnic Echoes" Newsletter February – November 2007
Initiative Aims to Raise Awareness in the Hispanic Community on Gingivitis Prevention

Continuing Its Commitment to Families in Need, Tide® Brings the Tide CleanStart™ Mobile Laundromat to San Diego
“La Reina del Pueblo” Graciela Beltran and Tide® Celebrate Impeccable Moments With Moms in Los Angeles

The Hispanic Scholarship Fund and Procter & Gamble Team Up to Support Hispanics Pursuing Careers in Sciences, Technology, Engineering and Mathematics.

Reference List of Relevant Articles
"Procter & Gamble is selected by "Latina Style 50" as one of the 50 best companies for Latinas to work for in the U.S.," Latina Style 50 — August 2008

P&G Hosts NSHMBA in 2006. Demand for Hispanic MBAs Is Caliente. The rapidly growing Hispanic population in the U.S. has companies (like Procter & Gamble) hunting executives who are tuned into the language and culture. "BusinessWeek online", December 4, 2005

Graciela Eleta
Panama-born Graciela Eleta joined Procter & Gamble 19 years ago and ascended to VP of multicultural business development organization in North America. Eleta spoke with Marketing y Medios' Mariana Lemann about P&G's marketing efforts, including its "first moment of truth."
Marketing y Medios - Verbatim, November 2005

"Procter & Gamble is selected by "Latina Style 50" as one of the 50 best companies for Latinas to work for in the U.S.," Latina Style 50 — Volume 11, July/August 2005

"Cultivating Diversity Is a Priority at P&G," "Bravo" Magazine, May 2005

Graciela Eleta de Cacho receives Official 2005 80 Elite Hispanic Women Recognition Award. "Hispanic Business Magazine" — April 2005

"Diapers for Fatima; Everyone Wants to Own the Booming Hispanic Consumer Market. Procter & Gamble Can Offer Some Lessons," "Time", Inside Business section, January 24, 2005
"NKU creates Latino center with P&G help," "Cincinnati Enquirer", September 11, 2004

"The U.S. Fund for UNICEF and Procter & Gamble Reunite to Help Children in Latin America," "PR Newswire", September 9, 2004

"Ingrid Rivera: a passion for almost everything." Director of multicultural external relations at Procter & Gamble; Interview, "Latino Leaders", August 1, 2004

"Exclusive: P&G, Sears, GM top Hispanic ad spending survey," "Advertising Age", April 19, 2004

"The American Dream Gets a Latino Beat," "Financial Times", March 25, 2004

"P&G's Hispanic Accent — Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy," "Business Week Online", March 15, 2004

"Hispanic Nation," "Business Week Online", March 5, 2004

"P&G's multicultural marketing DNA; Eleta explains consumer giant's evolution," "Marketing News", March 1, 2004

"P&G reaches out to the community," "Marketing News", March 1, 2004
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