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P&G and the African-American Community
P&G and the African-American Community
Statement From Najoh Tita-Reid

Dear Partner:

P&G's commitment to African-Americans is stronger today than ever before. It has spanned more than a century and is still growing — a collective accomplishment rooted in the vision and actions of our leadership, the involvement of our local plants and the interest of individual employees.

We share a long-standing and committed relationship with the African-American community, based on mutual respect and benefits. African-American ideas, experiences, customs and lifestyles are represented throughout our advertising and packaging and have inspired several product innovations.

For more than a century — through original programs, community partnerships, generous giving and simply doing the right thing — we fulfill aspirations, provide opportunities and preserve the rich culture of African-Americans.

We look forward to the next 100 years, and thank you for your support as P&G continues to make journeys of hope, freedom and success possible.

Najoh Tita-Reid, Associate Marketing Director, Multicultural Marketing, Procter & Gamble

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P&G and the African-American Community Community Diversity Video

Find out more about the P&G commitment to diversity in African-American communities.

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Community Partnerships

P&G is proud to partner with a variety of organizations dedicated to serving the African-American community.
P&G and the African-American Community Community Involvement (PDF)

Learn more about P&G's involvement in the African-American community.
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What's New
"Ethnic Echoes" Newsletter February – November 2007 Thousands Expected at Launch of "My Black is Beautiful" Tour at Navy Pier

Angela Bassett, Hill Harper, Tasha Smith Headline "My Black is Beautiful" Tour in Atlanta
P&G’s “My Black is Beautiful” Tour Comes to Charlotte

NBC News Devotes Three Hours to Issues of Race and Racial Reconciliation in America

Reference List of Relevant Articles
"Freedom Center names new chief, P&G's veteran Pepper to focus on funding", "Cincinnati Enquirer", December 6, 2005

"P&G INKS License Deal to Build Iman Beauty and Tap Ethnic Market," Fairchild Publications, Inc., October 15, 2004

"EBONY, Hosts the Kickoff Reception for the P&G Ohio Classic," "Jet", October 11, 2004

"P&G Ads Target Blacks," "Cincinnati Enquirer", August 24, 2004
"P&G Opens a Door to Black America; Syndicated Radio Host Tom Joyner Says P&G's Partnership Demonstrates 'The Power of the African-American Consumer Dollar,'" Business Week Online, July 2, 2004

"Procter & Gamble Signs a Multimillion-Dollar Agreement With a Leading Black Voice in Radio," "The New York Times", June 18, 2004

"African-American Celebrities Get Relaxed, Natural and Personal Chicago's McCormick Place During the Pantene® Total You Tour," "PR Newswire", March 30, 2004
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