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Public Statement From The Procter & Gamble Company
Regarding EPC Usage
While Radio Frequency Identification (RFID) is a technology that has been used successfully over decades for military, medical and environmental benefit, it is only recently that the technology has started to be explored for individual commercial benefit. This exciting technology will continue to develop and new uses will be identified to benefit mankind over the next decade or so. Of course, like any new technology — as has been the case with the Internet — responsible use requires considerable forethought by those developing and using the technology.
The Procter & Gamble Company is pursuing the use of EPC (Electronic Product Coding) to create efficiencies in the supply chain — to manage inventory, prevent theft and counterfeiting, and reduce out-of-stock levels — via case and pallet-level EPC. Down the road as we learn more about the technology, there may be opportunities to save costs and generate additional benefits for the supply chain and consumers via item-level EPC. At Procter & Gamble, we understand and appreciate the extensive consumer research undertaken on this technology. Based on this research and our own core mission that "the consumer is boss," we support the application of the following privacy principles for item-level EPC:
- Clear and accurate notice should be provided wherever EPC is being used, and consumers should be informed as to whether products they are buying contain EPC tags.
- Consumers should have a choice as to whether EPC tags in the products they buy are permanently disabled or discarded, without incurring cost or penalty.
- Consumers should have a choice as to whether personally identifiable information about themselves is electronically linked to the EPC number on products they buy.
Consumers will make choices based on benefits they perceive from the technology. We will work aggressively to identify and communicate these benefits, as well as to identify options to implement these principles together with our partners in the supply chain. We will not pursue item-level tagging with partners who are not able to ensure consumer privacy protection. We are in business for consumers, and to do otherwise would not meet our core mission or business objectives.
Read guidelines developed by EPCglobal for the entire industry.
Click here to learn more about Radio Frequency Identification.
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